Hortense Lacoste
About Hortense Lacoste
Hortense Lacoste is a Marketing Manager at SC Johnson in Asnières-sur-Seine, with extensive experience in brand and digital marketing across several companies, including Church & Dwight Co., Inc. and Henkel.
Title and Current Position
Hortense Lacoste currently holds the title of Marketing Manager at SC Johnson, located in Asnières-sur-Seine. She is responsible for overseeing marketing strategies and initiatives within the company.
Previous Roles in Marketing
Before joining SC Johnson, Hortense Lacoste served as Senior Brand Marketing Manager at Church & Dwight Co., Inc., where she managed brands Batiste & Lineance from 2017 to 2019 in Levallois-Perret, Île-de-France, France. Prior to this, she held various positions at Henkel, including Responsable digital and Chef de produit from 2015 to 2017, and Chef de produit Pattex & Metylan from 2012 to 2015, all in the Région de Boulogne-Billancourt, France. She began her tenure at Henkel as Chef de secteur in Paris from 2011 to 2012.
Early Career in Marketing
Hortense Lacoste began her marketing career with roles such as Chef de produit Junior Wilkinson & Hawaiian Tropic at Energizer in 2010 in Chatou, Trade Marketing Assistant at DIM in 2008 in Levallois, and Assistant Category Manager at Unilever in 2008 in Rueil Malmaison. These positions provided her with a robust foundation in various aspects of marketing and product management.
Educational Background
Hortense Lacoste has a strong educational background in marketing and economics. She achieved a Master 2 (M2) in Marketing from Audencia Nantes École de Management from 2007 to 2010, and a Master 1 in Économie de gestion from Université Paris X Nanterre from 2003 to 2007. Additionally, she studied at EGADE Business School, achieving a certification in Marketing, and holds a Google Analytics Certification.
Notable Projects and Initiatives
During her time at Henkel, Hortense Lacoste was instrumental in developing the digital marketing strategy for the company's consumer products division. She launched a DIY tutorial portal called YouJustDo and managed the integration of digital initiatives on Henkel's CRM site, LaBelleAdresse. She also organized the Pattex Show, a mobile apartment event that toured France, demonstrating the effectiveness of Pattex adhesives in 60 DIY stores, which resulted in a market share increase of 2 points. Additionally, she launched up to 50 new product references annually, showcasing her strong capability in product innovation.