Isabel Rivera Romero
About Isabel Rivera Romero
Isabel Rivera Romero is the Head of Customer Marketing for Lifestyle Brands at SC Johnson in Ciudad de México, México, with a background in marketing roles at Beiersdorf and education in international marketing.
Title
Isabel Rivera Romero is currently the Head of Customer Marketing Lifestyle Brands MX & CO at SC Johnson. Based in Ciudad de México, México, she oversees customer marketing strategies for lifestyle brands in the Mexican and Colombian markets.
Professional Experience
Isabel Rivera Romero has a extensive background in marketing, beginning her career at Beiersdorf. From 2016 to 2017, she served as a Business Advisor. She then took on the role of S&CM Coordinator Pharmacy & Drugstores from 2017 to 2018, followed by her position as S&CM Coordinator SSS from 2018 to 2020. She transitioned to SC Johnson and currently spearheads customer marketing for lifestyle brands in Mexico and Colombia.
Education and Expertise
Isabel Rivera Romero holds a Licenciatura en Mercadotecnia from Tecnológico de Monterrey, where she studied from 2010 to 2015. She attended ESIC Business & Marketing School in 2014, achieving a Programa Study Abroad. Additionally, she studied International Marketing & Global Brands at Florence University of the Arts, completing a Design and Marketing Summer Program in 2015.
Achievements
During her tenure at SC Johnson, Isabel led multiple successful marketing campaigns, significantly boosting brand visibility in the Mexican and Colombian markets. She developed a customer-centric marketing strategy that increased customer engagement by 20%. In 2021, she received the 'Marketing Excellence Award' at SC Johnson for her outstanding performance in customer marketing.
Industry Participation and Mentoring
Isabel actively participates in industry conferences and seminars, sharing her insights on customer marketing trends and strategies. She also mentors junior marketing professionals at SC Johnson, providing guidance to help them develop their skills and advance in their careers.
Language Proficiency
Isabel Rivera Romero is fluent in both Spanish and English. This fluency enables her to effectively communicate and collaborate with international teams and clients, enhancing her ability to manage marketing strategies across diverse markets.