Israel A. Renta Villafane
About Israel A. Renta Villafane
Israel A. Renta Villafane is the Regional Manager for the Caribbean at SC Johnson, with extensive experience in sales, marketing, and P&L management across multiple product categories.
Current Position at SC Johnson
Israel A. Renta Villafane serves as the Regional Manager-Caribbean at SC Johnson. In this role, he is responsible for overseeing sales, marketing, and P&L management across multiple product categories in the Caribbean region. Additionally, he manages the forecast and S&OP process to optimize efficiencies and maximize profitability. He also handles distribution agreements with business partners and acts as the direct liaison with the corporate legal department.
Previous Experience at Irving Consumer Products
From 2013 to 2015, Israel A. Renta Villafane worked at Irving Consumer Products as the Regional Commercial Manager LATAM. In this capacity, he played a key role in managing commercial operations within the Latin American region.
Career at PepsiCo
Israel A. Renta Villafane held the position of Commercial Manager CARICAM at PepsiCo from 2009 to 2013. During his four-year tenure, he was involved in managing commercial activities in the Caribbean-Central America market, contributing significantly to the company's market presence in the region.
Background in Sales and Export at Kellogg Company
From 2002 to 2009, Israel A. Renta Villafane worked at Kellogg Company as Sales & Export Caribbean. Over seven years, he gained extensive experience in launching new items, managing inventory, and executing trade promotions in the Caribbean market.
Education
Israel A. Renta Villafane completed his Kellogg Diplomate Program with a focus on Business. He also earned a Bachelor’s degree in Human Resources & Marketing from the University of Puerto Rico.
Achievements and Strategies
Israel A. Renta Villafane achieved up to 300% growth in international markets in Central and South America, the Caribbean, and US Hispanic markets over the past 10 years. He is recognized for developing macro and micro strategies, including service routes, key account promotions, and establishing distribution channels. His leadership focuses on team growth as a key to individual success, resulting in high employee commitment and enhanced engagement.