Janette Kwan
About Janette Kwan
Janette Kwan is the Trade Marketing Category Lead at SC Johnson in Kuala Lumpur, Malaysia, with a background in marketing roles at Beiersdorf and Arturn Communication.
Current Position at SC Johnson
Janette Kwan currently holds the position of Trade Marketing Category Lead at SC Johnson. Located in the Federal Territory of Kuala Lumpur, Malaysia, she oversees the brand's marketing strategies and customer activities in the Pest Control category. Her responsibilities include driving long-term strategic objectives, managing customer marketing activities across Malaysia, Singapore, and Brunei, and evaluating in-store activation programs for effectiveness.
Previous Experience at Beiersdorf
Before joining SC Johnson, Janette Kwan worked at Beiersdorf. She first held the role of Shopper & Customer Marketing Executive for products such as Eucerin and Hansaplast from 2017 to 2018. Later, she became the Senior Shopper and Customer Marketing Executive for NIVEA MEN from 2018 to 2019. Her tenure at Beiersdorf was marked by significant involvement in developing consumer activations and analyzing market trends to boost brand performance.
Educational Background
Janette Kwan received her Bachelor's Degree in Marketing from HELP University, where she studied from 2011 to 2014. Prior to that, she completed her high school education at SMK Seri Bintang Selatan, focusing on Sub-science, attending from 2004 to 2008. Her academic foundation has played a significant role in shaping her career in marketing and brand management.
Career Start and Early Roles
Janette Kwan began her professional journey at AQM Corporate Sdn Bhd as a Management Trainee in 2014, a role she held for 9 months in Taman Midah. She then transitioned to Arturn Communication, where she served as a Client Servicing Executive from 2015 to 2017. These roles provided her a strong grounding in client relations and account management, essential skills that she has carried forward into her marketing career.
Key Contributions and Expertise
Janette Kwan has made significant contributions to the marketing field, especially in the Pest Control category. She supported a brand launch that achieved the highest market share and maintained the top position. Janette excels in trade operations management, developing 360˚ activation plans, and executing channel expansion strategies. She effectively uses tools like AC Nielsen and MailerTrack for performance analysis and communicates monthly results to stakeholders.