Juan David Izquierdo Palomino
About Juan David Izquierdo Palomino
Juan David Izquierdo Palomino is a Customer Marketing professional at SC Johnson in Bogotá, Colombia, with extensive experience in brand management and marketing across multiple companies and regions.
Current Role at SC Johnson
Juan David Izquierdo Palomino is currently serving as the Customer Marketing Region Andina at SC Johnson in Bogotá D.C., Colombia. In this role, his responsibilities include developing and executing customer marketing strategies tailored to the Andean region. He also works as KAM Cuentas Claves Canal Moderno and Sr Regional Brand Manager Andean Cluster at SC Johnson, focusing on key account management and brand oversight across different markets within Colombia and the broader Andean cluster.
Previous Experience at Henkel
Before joining SC Johnson, Juan David worked at Henkel, where he served as the Regional Brand Manager LatAm from 2013 to 2014 and as Gerente De Marca Cuidado Capilar from 2012 to 2013, both in Colombia. His roles involved overseeing brand management and strategy for Latin America, working on hair care product lines, and developing marketing initiatives that catered to the region's unique consumer needs.
Early Career and Roles in Colombia and China
Juan David's earlier career includes diverse roles in different companies and industries. From 2011 to 2012, he was the Jefe de Marcas e Inteligencia de Mercados at Genomma Lab. Between 2009 and 2011, he worked at Beiersdorf as Asistente de Marca Región Andina. In 2009, he was a Gerente de Proyecto de Clase Mundial para la Industria de Cosméticos y Aseo at ANDI for six months. Notably, he also has international experience, having worked as a Coordinador ventas Internacionales at Goldland Industry in Shenzhen City, China, from 2007 to 2008.
Educational Background
Juan David completed his MBA at ENEB - Escuela de Negocios Europea de Barcelona from 2017 to 2018. He also holds an Especialización en Gerencia Estratégica from Universidad de La Sabana, earned between 2009 and 2010, and an undergraduate degree in Administración de Negocios Internacionales from the same institution, which he completed from 2002 to 2008. His educational background provides a solid foundation in strategic management and international business.
Key Achievements
Throughout his career, Juan David has achieved significant milestones, including launching a limited edition product in collaboration with Disney, which achieved historic market share and sales records. He has successfully rebranded and reengineered a brand across three countries, leading to a 13% increase in sales and market leadership. In Colombia and Peru, he turned around business performance from a -10% sales decline in 2017 to a 14% growth. He has developed strategic execution plans to boost Sell Out and has created Shopper Marketing plans aligned with global campaigns.