Jurian Krom
About Jurian Krom
Jurian Krom is the Customer Marketing Manager Benelux at SC Johnson, with extensive experience in marketing and brand management across various industries.
Current Role at SC Johnson
Jurian Krom currently serves as the Customer Marketing Manager Benelux at SC Johnson. In this role, he oversees a team of two brand managers and is responsible for retail media planning and marketing activations across the Netherlands and Belgium. Jurian manages the marketing budget for SC Johnson's consumer brands in the region, ensuring effective delivery of promotional activities and campaigns.
Professional Experience at SC Johnson
Jurian Krom has held multiple roles at SC Johnson. From 2019 to 2021, he was the National Key Account Manager, and prior to that, he served as the Sr. Associate Customer Marketing - Brand Manager Nederland from 2017 to 2019. His tenure at SC Johnson includes leading the introduction of iconic brands such as WC-Eend, Mr Muscle, and Glade in the Benelux market.
Educational Background
Jurian Krom earned a Master of Science (MSc) in Marketing from Vrije Universiteit Amsterdam (VU Amsterdam), where he studied from 2011 to 2014. Before that, he received a Bachelor of Business Administration (BBA) in Commercial Economics from Amsterdam University of Applied Sciences, which he attended from 2007 to 2011. Additionally, he has a Minor in Practical Philosophy from Amsterdam University of Applied Sciences, completed between 2010 and 2011.
Early Career and Internships
Jurian Krom began his career with an internship in Sales & Marketing at Reclamij BV in 2010. He continued at Reclamij BV as a Sales & Marketing Associate until 2015. He also had an internship at Brussaard Company Group in Marketing & Communicatie in 2011. These roles helped to develop foundational skills that would benefit his later positions in brand and customer marketing.
Expertise in Marketing and Brand Management
Jurian Krom specializes in trade marketing and content marketing with a background in national market-leading and challenger position brands within the FMCG, retail, e-commerce, OTC, and media industries. He has managed customer P&L, conducted negotiations, and been involved in cross-functional and cross-cultural project management. His work consistently focuses on building team capabilities and driving market share growth.