Karen Shannon
About Karen Shannon
Karen Shannon is a Major Account Business Manager at SC Johnson and a Sr. Customer Business Partner at Kimberly-Clark, with over 20 years of experience in strategic sales planning within the consumer packaged goods industry.
Current Role at Kimberly-Clark
Karen Shannon is currently working at Kimberly-Clark in the role of Senior Customer Business Partner. In this capacity, she is responsible for leading the development of customer presentations to sell-in business plans. Working closely with internal stakeholders, Karen collaborates effectively to help align business objectives with customer goals. Her role emphasizes planning, developing, and implementing strategic sales plans for various national retailers within the consumer packaged goods industry.
Role as Major Account Business Manager
Karen Shannon is also engaged with SC Johnson as a Major Account Business Manager. Her responsibilities include using Trade Promotion Planning and Optimization systems to create, analyze, and gain alignment on annual plans that aim to maximize ROI and deliver business objectives. She also focuses on developing efficient digital commerce and brick-and-mortar tactics to drive a consistent omni-channel experience across online and in-store platforms.
Previous Experience at SC Johnson
Karen Shannon has an extensive history with SC Johnson, where she worked as a Major Account Business Manager and Account Business Manager from 2011 to 2013. Her previous experience with the company also includes a role as Account Business Manager from 2005 to 2008. During her tenure, she specialized in developing strategic plans and collaborating with customers to achieve mutual business goals.
Career at Kraft Foods
Karen Shannon's early career includes various roles at Kraft Foods, starting as a Senior Claims Specialist, Team Leader in 1997. She subsequently served as a Credit Analyst, Customer Service Coordinator / VMI Planner, Customer Category Manager Analyst, and Customer Category Manager. Over her eight years at Kraft Foods, Karen gained comprehensive experience in customer category management and business strategy.
Educational Background
Karen Shannon holds a Bachelor of Science in Hospitality Administration from the University of Massachusetts, Amherst, where she studied from 1992 to 1996. In 2019, she furthered her education at Circus Street with coursework in Digital Marketing & Business Strategy, achieving Digital Marketing Training over an 11-month period. This diverse educational background has equipped her with skills in both hospitality and digital marketing.