Karin Peterson
About Karin Peterson
Karin Peterson is the Manager of Sales Account Management, Urban Initiative at SC Johnson in the Greater New York City Area, with over a decade of experience in various marketing and sales roles within the company.
Current Role at SC Johnson
Karin Peterson is currently the Manager of Sales Account Management for the Urban Initiative at SC Johnson, based in the Greater New York City Area. In this role, she is responsible for managing and growing sales accounts within urban markets, focusing on strategic planning and execution to meet sales targets.
Previous Positions at SC Johnson
Karin Peterson has held several roles at SC Johnson over her more than a decade-long tenure. She served as Director of Sales Customer Marketing from 2011 to 2014 in Racine, WI. Before that, she worked as a Marketing Associate from 2010 to 2011 and as a Category Sales Manager from 2009 to 2010. These roles have provided her with extensive experience in both marketing and sales functions.
Educational Background
Karin Peterson completed her MBA in Marketing & International Business from Iona College, studying from 1999 to 2001. She also holds a Bachelor of Business Administration in Information & Decision Technology Management from the same institution, which she attained between 1996 and 1999. This educational foundation has equipped her with the skills necessary for her diverse roles in marketing and sales.
Transition and Leadership in Urban Initiative
In 2014, Karin Peterson transitioned from Racine, WI, to the Greater New York City Area to lead the Urban Initiative at SC Johnson. Since then, she has been heading this initiative, focusing on developing sales strategies tailored to urban markets and addressing the unique challenges these areas present. Her leadership in this role underscores her strategic capabilities and adaptability.
Background in Customer Marketing and Sales Management
Karin Peterson has a robust background in customer marketing and category sales management, built through her various roles at SC Johnson. Her experience spans marketing associate roles, category sales management, and customer marketing. This extensive background enables her to effectively manage and grow sales accounts, particularly within specialized initiatives like the Urban Initiative.