Kate Reiter
About Kate Reiter
Kate Reiter is the Senior Director of Global Consumer Insights & Business Analytics at SC Johnson, with over 15 years of experience in market research and business analytics.
Current Role at SC Johnson
Kate Reiter currently serves as the Senior Director of Global Consumer Insights & Business Analytics at SC Johnson in Racine, Wisconsin, United States. In this role, she focuses on leveraging consumer data to inform business strategies. Her extensive expertise in consumer insights and analytics guides SC Johnson in understanding market trends and consumer behaviors.
Professional Experience at SC Johnson
Kate Reiter has held multiple roles at SC Johnson, showcasing her progression from a Manager to a Senior Director within the company. Starting as a Marketing Decision Consultant and Sales Decision Consultant from 2004 to 2010, she moved into managerial positions such as Senior Business Analytics Manager and Manager International Consumer Insights. Over the years, Kate has managed critical functions in various capacities, leading up to her current senior leadership role.
Previous Positions and Career Progression
Before her current role, Kate Reiter served as the Senior Director of Global Claims & Product Experience at SC Johnson for one year (2018-2019). She was the Director of Global Consumer Insights & Business Analytics from 2016 to 2018 and managed the same department from 2014 to 2016. Her career at SC Johnson began as a Manager in International Consumer Insights and has consistently advanced to more senior levels.
Educational Background and Early Career
Kate Reiter attended the University of Wisconsin-Madison, where she earned a Bachelor of Arts (B.A.) degree from 1995 to 1999. She began her professional journey at The Nielsen Company as an Associate Client Manager, gaining valuable insights and building a strong foundation in market research and client management.
Experience in Market Research
With over 15 years of experience in market research, Kate Reiter has a deep understanding of aligning business insights with strategic business objectives. Her roles have consistently involved gathering, analyzing, and interpreting consumer data to drive business decisions. Her proficiency in both consumer insights and business analytics has been instrumental in guiding projects with a global reach.