Katerina Prochazkova
About Katerina Prochazkova
Katerina Prochazkova is the Trade Marketing Manager CZ/SK at SC Johnson with over 20 years of experience in the FMCG industry.
Title and Current Role
Katerina Prochazkova is currently serving as the Trade Marketing Manager for the CZ/SK region at SC Johnson. Her role focuses on overseeing trade marketing initiatives to enhance product visibility and sales across the Czech Republic and Slovakia. She leverages her extensive experience to execute effective marketing strategies and drive consumer engagement within these markets.
Professional Background and Experience
Katerina Prochazkova brings over 20 years of experience in the FMCG industry to her role at SC Johnson. Her career began at Unilever, where she served as a Trade Marketing and Category Specialist from 2003 to 2006. Subsequently, she joined Danone as a Category Management Manager from 2006 to 2008. Katerina then moved to SC Johnson, holding the position of Category Development Manager for the CZ/SK region from 2008 to 2012. She has spent over a decade with SC Johnson, accumulating significant expertise in trade marketing and category development.
Roles at SC Johnson
Katerina Prochazkova has had a long-standing association with SC Johnson, where she initially worked as the Category Development Manager for the CZ/SK region from 2008 to 2012. In this role, she was responsible for developing strategies to optimize product placement and improve category performance. Currently, as the Trade Marketing Manager for CZ/SK at SC Johnson, she continues to contribute her skills to elevate market performance and support retail partnerships.
Experience at Danone
From 2006 to 2008, Katerina Prochazkova held the position of Category Management Manager at Danone. During her tenure, she was responsible for managing product categories, developing merchandising strategies, and enhancing sales performance. Her work at Danone laid a strong foundation for her subsequent roles in category development and trade marketing.
Early Career at Unilever
Katerina Prochazkova began her career in the FMCG industry with Unilever as a Trade Marketing and Category Specialist. From 2003 to 2006, she gained valuable experience in trade marketing and category management, honing her skills in developing marketing strategies, optimizing product placement, and collaborating with retail partners. This early experience played a crucial role in shaping her future career path.