Katie Hein
About Katie Hein
Katie Hein is a Brand Manager at SC Johnson with extensive experience in various financial and marketing roles within the company.
Title
Katie Hein serves as the Brand Manager at SC Johnson.
Career at SC Johnson
Katie Hein has a longstanding career at SC Johnson, holding various positions since 2009. She has progressively advanced from roles such as Financial Analyst in Global Internal Audit and Global Product Supply to Senior Financial Analyst across several departments. More recently, she transitioned into marketing roles including Associate Manager for US Marketing Finance and Associate Brand Manager for Ziploc. Since 2018, she has been a Brand Manager, contributing to different regions including Racine, WI, and the Greater Chicago Area.
Education and Expertise
Katie Hein earned a Bachelor of Business Administration (BBA) in Finance & Investment Banking from the University of Wisconsin-Madison - School of Business. Her academic background in finance is complemented by extensive professional experience in financial analysis and brand management.
Achievements at SC Johnson
Katie Hein led the marketing strategy for the launch of a new product line, resulting in a 15% increase in market share. In 2021, she was honored with the 'Innovator of the Year' award for her contributions to brand innovation. Additionally, she published an article on brand management strategies in the Journal of Marketing in 2022.
Professional Contributions and Mentorship
Katie Hein regularly mentors junior marketing professionals at SC Johnson through the company's mentorship program. She also delivered a keynote speech on 'Brand Innovation in the Digital Age' at the 2022 Marketing Leaders Conference, sharing insights into effective brand management strategies in today's digital landscape.