Kelly Baziz
About Kelly Baziz
Kelly Baziz is the Senior Marketing Manager Europe & Media Lead at SC Johnson, with extensive experience in marketing and innovation roles across various companies.
Current Role at SC Johnson
Kelly Baziz currently holds the position of Senior Marketing Manager Europe & Media Lead at SC Johnson, based in Rolle, Canton de Vaud, Suisse. In this role, she oversees the strategic planning and execution of marketing initiatives across Europe. She leads the development of comprehensive media strategies, including both Above The Line (ATL) and Below The Line (BTL) campaigns. Additionally, she optimizes e-commerce strategies, focusing on bespoke portfolio definition and content management, and manages end-to-end media processes to enhance the brand's visibility across various platforms.
Professional Experience at Diageo
Kelly Baziz worked at Diageo from 2015 to 2016 as Head of Customer Marketing & Innovation in the Région de Lausanne, Suisse. During her tenure, she was responsible for driving customer marketing efforts and spearheading innovations. Her role likely involved the creation and implementation of marketing strategies to strengthen the company's market presence and brand awareness.
Career at Groupe Casino
Kelly Baziz held multiple roles at Groupe Casino between 2009 and 2015. She started as a Project Manager from 2009 to 2011 in Saint-Étienne, and later transitioned to Global Marketing Manager from 2011 to 2015 in the Région de Genève, Suisse. In these roles, she would have been involved in project management and global marketing initiatives, contributing to the company's growth and strategic objectives.
Academic Background
Kelly Baziz achieved a Master's degree in Marketing and Commercial Techniques and a Master's degree in Management of Organizations from Université Paris 1 Panthéon-Sorbonne, completing these programs from 2009 to 2011. She also holds a Bachelor's degree in Marketing and Management of Innovation from the Conservatoire National des Arts et Métiers, completed from 2008 to 2009. In addition, she earned a Bachelor's degree in Marketing of Fashion Industry from ESMOD École Supérieure des Arts et Techniques de la Mode, completed from 2005 to 2008.
Early Career Highlights
Kelly Baziz began her career in the fashion industry, working as a Sales Manager Assistant at Gucci in Paris in 2006 and as a Commercial Manager at Christian Lacroix in Paris in 2007. She then moved on to a role as Marketing and Trade Manager at Printemps in Lyon from 2008 to 2009, followed by positions at Groupe Casino and Diageo, leading up to her current senior role at SC Johnson.