Kholoud Madkour
About Kholoud Madkour
Kholoud Madkour is the Associate Manager of Customer Marketing Egypt at SC Johnson, with a background in marketing and account management at Unilever and Cisco.
Current Position as Associate Manager Customer Marketing
Kholoud Madkour currently holds the title of Associate Manager - Customer Marketing Egypt at SC Johnson. In this role, she develops full launch plans for new product developments (NPDs) complete with clear distribution targets. She leads promotional planning and forecasting in collaboration with the sales team and demand planning. Additionally, she manages the budget for all Point of Sale Materials (POSM) across various categories and channels. Madkour also provides category management support to ensure timely execution of distribution and display initiatives, and handles trade deals activities in both traditional trade and pharmacy channels.
Previous Roles at Unilever
Kholoud Madkour has extensive experience in customer development and marketing, garnered through her previous roles at Unilever. From 2016 to 2018, she served as Key Account Executive. Prior to that, she was an Account Executive for Local Accounts, handling Ragab Sons Stores across Cairo from 2015 to 2016. Her earliest role at Unilever was as Customer Development and Marketing Director Assistant from 2013 to 2015. These roles provided her with a comprehensive background in account management and customer development.
Experience at Cisco
Before her tenure at Unilever, Kholoud Madkour worked at Cisco as a Marketing Specialist from 2010 to 2013. During her three years at Cisco, she gained valuable experience in marketing strategies and implementation, contributing to her well-rounded expertise in the field.
Educational Background and Qualifications
Kholoud Madkour holds an International Diploma in Marketing from the Chartered Institute of Marketing, which she obtained from 2014 to 2016. She also studied English and Spanish at the Faculty of Al-Alsun at Ain Shams University, graduating with a 'Good' rating from her four-year program from 2006 to 2010. Her academic background has equipped her with strong linguistic and marketing skills, which she has effectively applied in her professional roles.