Kim Toso
About Kim Toso
Kim Toso is the Manager of Media & Integrated Marketing at SC Johnson in Chicago, Illinois, with over 15 years of experience in digital marketing and media strategy.
Title and Current Company
Kim Toso is the Manager of Media & Integrated Marketing at SC Johnson, based in Chicago, Illinois, United States. Currently, Toso oversees media strategy and integrated marketing efforts, focusing on crafting comprehensive campaigns that blend traditional and digital media.
Previous Roles at Starcom and Mindshare
Before joining SC Johnson, Kim Toso served as the SVP, Investment Director at Starcom from 2017 to 2022. In this role, she was responsible for directing investment strategies over a five-year tenure in Chicago. Prior to Starcom, Toso worked as Sr. Partner, Digital Director at Mindshare from 2008 to 2017, bringing a wealth of experience in digital media to her current role.
Early Career and Education
Kim Toso began her career as a Digital Coordinator at Fuor Digital from 2007 to 2008 in Chicago. She holds a degree in Marketing and Human Resources from Purdue University Northwest, where she studied from 2000 to 2005. Her educational background laid a strong foundation for her career in digital marketing and media strategy.
Media Strategy Achievements at SC Johnson
Since joining SC Johnson in 2022, Kim Toso has led the media strategy for RadioShack's national campaigns. She has been instrumental in driving media innovation and digital transformation within the company, leveraging her extensive experience in both traditional and digital media campaigns.
Expertise in Digital and Integrated Marketing
With over 15 years of experience in the field, Kim Toso specializes in integrated marketing campaigns that combine traditional and digital media. Her strong background in investment direction and digital coordination has been crucial in her ability to drive effective media strategies and achieve significant results in her roles.