Kirstin Whitfield
About Kirstin Whitfield
Kirstin Whitfield is the Lead of Category & Trade Solutions at SC Johnson, with extensive experience in market analysis and client support from her previous roles at Nielsen.
Current Role at SC Johnson
Kirstin Whitfield currently serves as the Lead, Category & Trade Solutions at SC Johnson. She has been with the company since July 2014. In this position, she focuses on providing leadership and strategic direction for category and trade solutions.
Previous Experience at Nielsen
Before joining SC Johnson, Kirstin Whitfield accumulated extensive experience at Nielsen. She held various roles, starting as a Client Information Support Specialist from 2010 to 2011. Gradually advancing, she worked as Associate Analyst (2011-2012), Market Analyst (2012-2013), Senior Market Analyst (2013-2014), and Executive Analyst in 2014. Her tenure at Nielsen spanned 4 years and was marked by significant contributions to market analysis and client support.
Educational Background
Kirstin Whitfield has a diversified educational background. She completed her Bachelor of Arts (B.A.) Honours in Sociology from Queen's University, attending from 2004 to 2007. Additionally, she studied Fashion Marketing at LaSalle College Montreal and achieved an AEC (Intensive Program) from 2008 to 2009.
Transition from Nielsen to SC Johnson
Kirstin Whitfield transitioned from Nielsen to SC Johnson in July 2014. With her extensive background in market analysis and client support, she assumed the role of Lead, Category & Trade Solutions at SC Johnson. Her move marked a significant step in her career, allowing her to leverage her analytical skills in a leadership capacity.
Expertise in Market Analysis and Client Support
Kirstin Whitfield has developed substantial expertise in market analysis and client support through her various roles at Nielsen and SC Johnson. Her experience ranges from analyzing market trends to providing strategic direction for trade solutions, showcasing her capability in handling complex market dynamics.