Laura Alicino
About Laura Alicino
Laura Alicino is the Associate Manager Customer Marketing Pest Control Europe at SC Johnson, with extensive experience in customer marketing across multiple multinational FMCG companies.
Title
Laura Alicino currently holds the position of Associate Manager Customer Marketing Pest Control Europe at SC Johnson. Her role is based in Losanna, Vaud, Svizzera.
Current Company
Laura Alicino is employed by SC Johnson, a global leader in the manufacturing and marketing of consumer products. She serves as the Associate Manager Customer Marketing Pest Control Europe, where she is responsible for handling customer marketing strategies and initiatives within the pest control sector across Europe.
Previous Positions at SC Johnson
Before her current position, Laura Alicino worked as Associate Manager Customer Marketing Home Cleaning & Lifestyle brands from 2019 to 2021. In this role, based in Milano, Lombardia, Italia, she focused on customer marketing for SC Johnson's portfolio of home cleaning and lifestyle products.
Trade Marketing Experience at Coty
From 2016 to 2019, Laura Alicino was the Trade Marketing Manager for Colour Cosmetics at Coty in Milano, Lombardia, Italia. In this role, she managed trade marketing activities aimed at promoting Coty's color cosmetic brands, working closely with sales and marketing teams to drive market growth.
Career at Henkel
Laura Alicino held several notable positions at Henkel from 2010 to 2016. She started as a Regional Key Account Manager in Toscana, Italy, then progressed to National Account Manager and finally to Trade Category Manager in the Milan area. These roles allowed her to gain comprehensive experience in account management and trade marketing.
Educational Background
Laura Alicino earned a Master of Science (MS) in Management of Fashion and Design Companies from Università Bocconi, graduating with a score of 110/110. Prior to that, she completed her Bachelor of Business Administration (BBA), majoring in Economy for Arts, Culture and Communication, also at Università Bocconi with a score of 110/110. She obtained her High School Diploma in foreign languages from Liceo Linguistico Alessandro Manzoni with a grade of 100/100.
FMCG Industry Expertise
With over a decade of experience in the Fast-Moving Consumer Goods (FMCG) industry, Laura Alicino has developed strong leadership and interpersonal skills. She has worked in various marketing roles across multinational companies like SC Johnson, Coty, and Henkel, showcasing her proficiency in managing relationships with internal and external stakeholders and driving results.
Geographical Work Experience
Laura Alicino has leveraged her marketing expertise in diverse geographical locations, including Lausanne, Milan, and Tuscany. This broad geographical exposure has equipped her with a valuable understanding of regional market dynamics, aiding her in tailoring marketing strategies to different European markets.