Laura Andreacchi
About Laura Andreacchi
Laura Andreacchi is a Sr. Associate in Category & Shopper Leadership at SC Johnson in Brantford, Ontario, Canada, with a background in merchandising and product support.
Current Role at SC Johnson
Laura Andreacchi holds the position of Sr. Associate, Category & Shopper Leadership at SC Johnson. She has been with the company since September 2018 and is based in Brantford, Ontario, Canada. In this role, Laura focuses on leveraging data analysis and research studies to develop comprehensive merchandising strategies for national retailers. Her expertise covers multiple product categories, including Shoe Care, Air Care, Home Cleaning, Food Storage, and Insect Control.
Previous Experience at Loblaw Companies Limited
Before joining SC Johnson, Laura Andreacchi worked at Loblaw Companies Limited. Her roles included Merchant, Household Cleaning - Discount Division (2017-2018) and Associate Merchant, Laundry - Discount Division (2015-2017). During her tenure at Loblaw, she honed her skills in managing vendor relationships, merchandising, and marketing communications.
Early Career at Rogers Communications
Laura Andreacchi began her career at Rogers Communications, where she spent three years as Product Support, Premium Messaging (2011-2014), and one year as Product Support, SMS & MMS (2010-2011) in Toronto, Canada. During this time, she developed a solid foundation in product support and telecommunications.
Academic Background
Laura Andreacchi studied at The University of Western Ontario, where she earned a Bachelor of Management and Organizational Studies with a focus on Finance and Marketing, completed between 2004 and 2008. Her academic background laid the foundation for her expertise in category management, merchandising, and vendor management.
International Experience and Other Roles
Laura Andreacchi has also gained international experience as an International Marketing Intern at Consurge Innovationsmanagement in Berlin, Germany, for 11 months in 2009. Additionally, she worked for a year as Administrator Corporate Operations at DNI Metals Inc. (2009-2010) in Toronto, Canada. These roles provided her with a diverse range of skills in corporate operations and international marketing.