Laura Caputo
About Laura Caputo
Laura Caputo is the Director of Global Marketing Innovation for Ziploc at SC Johnson, with a rich history in brand management and marketing roles within the company.
Title
Laura Caputo currently holds the position of Director - Global Marketing Innovation for Ziploc at SC Johnson. In this role, she leads strategic marketing innovations and initiatives for the Ziploc brand.
Company
Laura Caputo is currently employed at SC Johnson, a reputable household products company. SC Johnson is known for its wide range of brands, including Ziploc, Glade, Mr. Muscle, and Drano, among others.
Professional Experience at SC Johnson
Laura Caputo has a rich history with SC Johnson, having held various key roles since 2011. From Brand Manager to Associate Manager, her roles included overseeing global brand marketing and commercialization strategies for products like Glade, Mr. Muscle, Drano, and Ziploc. She has significantly contributed to the company's marketing innovations and brand equity over the years.
Education and Expertise
Laura Caputo earned a degree in Business Administration from the University of Evansville, where she studied Marketing, Management, and Communications from 2005 to 2009. She also attended Harlaxton College for British Studies and Marketing. Moreover, she holds a certification in Digital Marketing, enhancing her skills in modern marketing techniques.
Achievements
Laura Caputo has led several successful initiatives, including launching a new Ziploc product line and developing a global marketing strategy that increased international sales by 15%. She received the SC Johnson President's Award for her exemplary leadership in global marketing innovation and spearheaded a sustainability initiative that introduced eco-friendly packaging options, reducing plastic waste by 20%.