Laura Yocky
About Laura Yocky
Laura Yocky is the Global Brand Manager at SC Johnson, overseeing global marketing efforts for brands like Mr. Muscle, Drano, and Fantastik. She has a strong background in brand management, marketing, and psychology.
Current Role at SC Johnson
Laura Yocky currently serves as a Global Brand Manager at SC Johnson in Wisconsin. She has been in this role since July 2017, managing global marketing efforts for well-known household brands such as Mr. Muscle, Drano, and Fantastik. Her role involves overseeing brand strategy, integrated marketing communications, and product positioning within the consumer goods industry.
Previous Experience at SC Johnson
Before becoming a Global Brand Manager, Laura Yocky worked at SC Johnson in various capacities. She spent three years as an Associate Brand Manager from 2014 to 2017 in the Greater Chicago Area, and she also gained early experience at the company as a Brand Management Intern in 2013 in Racine, WI. These roles helped her build a robust foundation in brand management and marketing.
Education and Academic Achievements
Laura Yocky holds a Master of Business Administration from Georgetown University's McDonough School of Business, where she studied from 2012 to 2014. Her academic background also includes a Bachelor of Arts in Psychology with High Distinction from the University of Michigan, completed in 2009. Additionally, she studied Psychology/Child Development at Tufts University between 2005 and 2006.
Early Career Experience
Laura Yocky has diverse early career experience, starting as an Admissions Representative at the University of Michigan Office of Undergraduate Admissions from 2009 to 2010. She later worked as a Donor Recruitment Representative for the American Red Cross from 2010 to 2012 in the Greater Detroit Area. These roles helped her develop skills in recruitment, community engagement, and admissions.
Market Research and Internship Experience
In 2012, Laura Yocky was a Market Research Intern at Lieberman Research Worldwide in the Greater Chicago Area, where she gained insights into consumer behavior and market trends. This internship was pivotal in enhancing her analytical skills in market research. Her background also includes a stint as a Market Research Intern at Georgetown University's McDonough School of Business, which provided her additional exposure to strategic business concepts.