Laurie Parker
About Laurie Parker
Laurie Parker is an Associate Manager, Consumer and Trade Solutions Manager at SC Johnson in Boise, Idaho, with extensive experience in marketing and sales roles across various Consumer Packaged Goods companies.
Current Role at SC Johnson
Laurie Parker is currently serving as the Associate Manager, Consumer and Trade Solutions Manager, for Albertsons at SC Johnson located in the Boise, Idaho Area. In this capacity, Parker is responsible for driving category growth and implementing advanced solutions in product distribution and category management.
Experience at SC Johnson
Laurie Parker has held multiple roles at SC Johnson, including Lead Sales Analyst for HEB/Publix/Natural Channel, Senior Analyst, and Consumer and Trade Solutions Manager. Her tenure at the company demonstrates a strong focus on employing best-in-class analytics for category management and the successful implementation of strategic initiatives to foster growth in various market segments.
Previous Roles and Experience
Her career includes notable positions such as Category Manager at Cott Beverages, Client Service Manager at Nielsen, and Trade Marketing Consultant at Tone Brother's Inc. With a foundation laid at H.J. Heinz Company in roles like Customer Marketing Manager and Associate Product Manager, Laurie Parker has consistently contributed to the Consumer Packaged Goods industry, leveraging her extensive background in marketing, trade, and sales.
Educational Background
Laurie Parker earned a Bachelor of Applied Science (B.A.Sc.) in Computer Information Systems from Boise State University. Her academic background in information systems has provided her with a strong foundation in data analysis and technology, which she applies effectively in her professional roles.
Expertise in Category Management
Parker has been instrumental in driving category growth in areas such as Air Care, Home Cleaning, Home Storage, Pest Control, and Shoe Care at Albertsons. Her expertise includes working alongside National Sales Managers to implement top-tier analytics for category management, thereby enhancing the performance and distribution of key product categories.
Diverse Industry Experience
With a diverse professional background spanning companies like H.J. Heinz, Cott Beverages, and Nielsen, Laurie Parker has held roles in brand management, trade marketing, category management, and more. This extensive experience in the Consumer Packaged Goods sector allows her to offer advanced insights and solutions, fostering growth and distribution for various product categories.