Leandro De Franca
About Leandro De Franca
Leandro De Franca is the Director of Marketing Brand Management, Pest Control at SC Johnson in Racine, Wisconsin, with extensive experience in marketing and sales, particularly in brand management and strategy development.
Company
Leandro De Franca currently works at SC Johnson, a renowned multinational company headquartered in Racine, Wisconsin, United States. His role at SC Johnson involves overseeing the marketing brand management for the Pest Control division, focusing on enhancing brand visibility and market presence.
Title
Leandro De Franca holds the title of Director, Marketing Brand Management, Pest Control at SC Johnson. In this capacity, he is responsible for strategic brand management, marketing initiatives, and ensuring the brand's market competitiveness within the pest control segment.
Background
Leandro De Franca has held various positions at SC Johnson over the years, showcasing a progressive career trajectory. He began as a Junior Brand Manager in 2001 and worked his way up through roles such as Trade Marketing and Sales Manager, Project Manager for Global Project SAP PLM, Brand Manager for Home Cleaning, Senior Brand Manager, International Senior Marketing Manager for Developing Markets, and Category Group Marketing Manager. His extensive experience across multiple facets of brand management underlines his deep understanding of the consumer goods sector.
Education and Expertise
Leandro De Franca holds an MBA in Business Administration and Management from Pontifícia Universidade Católica do Rio de Janeiro (2012-2014), and another MBA specializing in Marketing from Coppead UFRJ, completed in 2006. He also holds a Bachelor's degree in Business Administration from Universidade Federal do Rio de Janeiro (1996-2001). His academic background provides a solid foundation for his expertise in business administration, marketing, brand management, and strategic development.
Achievements
One notable achievement of Leandro De Franca's career includes leading the global implementation of the SAP platform for new product development processes at SC Johnson. This project involved designing and delivering training for marketing site and project managers, underlining his skills in cross-functional team leadership and project management. Additionally, his successful tenure in various international roles at SC Johnson marks his proficiency in handling global projects and implementations.