Lisa Richert
About Lisa Richert
Lisa Richert is the Senior Director, Head of Global Media and Integrated Marketing at SC Johnson in Chicago, Illinois, with extensive experience in global marketing roles at McDonald's, The Coca-Cola Company, and Starcom MediaVest Group.
Title at SC Johnson
Lisa Richert holds the position of Senior Director, Head of Global Media and Integrated Marketing at SC Johnson in Chicago, Illinois, United States. In this role, she leads the development of media and connections strategies and plans designed to drive growth across four consumer packaged goods categories.
Previous Role at McDonald's
From 2016 to 2019, Lisa Richert served as the Senior Director, Global Marketing Alignment at McDonald's in Chicago, Illinois. In this position, she was responsible for harmonizing marketing efforts across McDonald’s global operations.
Role at The Coca-Cola Company
Lisa Richert worked as Group Director, Connections Planning and Media for Coca-Cola Asia-Pacific from 2012 to 2015. Based in Shanghai, China, she led media planning and connections strategies for the region.
Experience at Starcom MediaVest Group
Lisa Richert has extensive experience at Starcom MediaVest Group, where she held multiple roles including Director of Human Experience Strategy, North Asia (2008-2012) in Hong Kong, VP, Global Network Planning (2006-2008) in Chicago, Illinois, Strategy Director, North America (2004-2006) in Chicago, Illinois, Associate Communications Director, United States (2003-2004) in Chicago, Illinois, and Associate Regional Director, EMEA (2000-2003) in London, United Kingdom. She began her tenure at Starcom MediaVest as Media Supervisor from 1997 to 2000 in the Greater Chicago Area.
Educational Background
Lisa Richert studied at Miami University, where she earned a Bachelor of Science degree in Mass Communications. Her educational background has provided a strong foundation for her career in global marketing and media strategy.
Leadership at SC Johnson
In her role at SC Johnson, Lisa Richert manages and optimizes brand media investment across over 50 global markets with a team spanning five countries. She focuses on improving media technology and processes to enhance productivity and decision-making. Additionally, she actively manages agency delivery to increase effectiveness and return on investment.