Marcia Werner
About Marcia Werner
Marcia Werner is a Senior Research Scientist at SC Johnson & Son, Inc., with a background in sensory science and extensive experience in consumer-based research.
Title and Current Position
Marcia Werner is currently employed as a Senior Research Scientist at S.C. Johnson & Son, Inc. In this role, she utilizes her extensive background in sensory evaluation and consumer-based research to contribute to the company's new product development and innovation efforts.
Previous Work Experience
Before joining S.C. Johnson & Son, Inc., Marcia Werner held positions at Nabisco and Kellogg Company. At Nabisco, she worked as a Sensory Scientist from 1997 to 1998, honing her skills in consumer insights and product testing. Prior to that, she served as an Intern Sensory Scientist at Kellogg Company from 1996 to 1997, where she gained practical experience in sensory science and evaluation.
Educational Background
Marcia Werner holds an MS in Sensory Science from the University of Missouri-Columbia, which she achieved after studying from 1992 to 1994. Additionally, she earned a BS in Animal Science from Iowa State University, completing her degree between 1988 and 1991. Her strong educational foundation has been integral to her success in the field of sensory and consumer sciences.
Expertise in Consumer-Based Research
Marcia Werner has extensive experience in both qualitative and quantitative consumer-based research. She has developed numerous methods and protocols for gathering consumer insights, which have been critical in guiding product innovation and development. Her abilities as a moderator and her skill in sensory evaluation are well recognized in the industry.
Product Innovation and New Product Development
Throughout her career, Marcia Werner has been recognized for her contributions to product innovation across various consumer product categories, such as breakfast foods, snack foods, gum, meat, personal care, air care, home cleaning, and home decor. She specializes in creative problem solving and has expertise in road map development for product innovation, driving new products from conceptual stages to successful market launches.