María Fernanda Corrales Vega
About María Fernanda Corrales Vega
María Fernanda Corrales Vega is the Regional Category Marketing Manager at SC Johnson, with a diverse background in marketing and trade marketing roles across various companies and regions.
Current Title and Role
María Fernanda Corrales Vega currently serves as the Regional Category Marketing Manager at SC Johnson. In this role, she oversees marketing strategies and category management across multiple regions, ensuring the effective execution of marketing plans and the achievement of business objectives.
Previous Experience at Henkel
María held two significant roles at Henkel. From 2019 to 2020, she was the Marketing & Trade Marketing Manager for Central America and the Caribbean, based in Costa Rica. From 2015 to 2018, she served as the Trade Marketing Coordinator for Costa Rica and Panama, working out of Heredia, Costa Rica. Her responsibilities included developing and implementing marketing and trade strategies to drive market growth and customer engagement.
Educational Background and Degrees
María earned a Master's degree in Marketing and Sales Management from EAE Business School - UPC Polytechnic University of Catalonia in Barcelona, Spain, completing this program in 2013. She also holds a degree in Organizational Behavior from Universidad ULACIT, which she obtained in 2011. Additionally, she achieved a Bachelor's degree in Public Relations from Universidad Latina de Costa Rica, completing this degree in 2010.
Early Career and Roles
María's early career included various roles that helped build her expertise in marketing and brand management. She worked as a Marketing Coordinator at Smart Rooms Company in Barcelona in 2013. She also worked at Cooperativa de Productores de Leche R.L - Dos Pinos as the Coordinator in the Milk Division in 2014. Further back, from 2010 to 2012, she held positions at Centenario Internacional S.A. as Assistant Marketing and Junior Brand Manager.
Specializations and Areas of Expertise
María specializes in integrated communication, benchmarking, coordination of special events, and image management. She has extensive experience in pricing, distribution, and logistics channels. Her background also includes corporate communications, programming, and product development, making her a versatile professional in the marketing and communications sphere.