Mark Pollard
About Mark Pollard
Mark Pollard is the Marketing Director for the US Insecticides Portfolio at SC Johnson, based in Chicago, Illinois. He has extensive experience in various marketing roles within SC Johnson and holds a Bachelor's Degree in Business Administration and Management from Wilfrid Laurier University.
Company
Mark Pollard currently works at SC Johnson as the Marketing Director for the US Insecticides Portfolio. SC Johnson is a well-known company that manufactures household cleaning supplies and other consumer chemicals. Mark operates from their office in Chicago, Illinois, United States.
Title
Mark Pollard serves as the Marketing Director for the US Insecticides Portfolio at SC Johnson. His role involves overseeing marketing strategies, product launches, and promotional campaigns for the insecticides segment.
Education and Expertise
Mark Pollard studied Business Administration and Management, General, achieving a Bachelor's Degree from Wilfrid Laurier University from 2003 to 2007. With a strong foundation in business and over a decade of experience in various marketing roles, Mark has developed expertise in product launches, digital marketing, and data-driven strategies.
Career Background
Mark Pollard has held several key positions at SC Johnson over his career. He began as a Financial Analyst in Product Supply from 2007 to 2009, advancing to Senior Financial Analyst until 2010. He then held the roles of Key Account Manager for Loblaw and Project Manager for SAP CRM Implementation in Brantford, Ontario. Mark also managed customer marketing for Ziploc, OFF!, and Raid, and later led marketing for Home Cleaning & Shoe Care and Ziploc in Canada. In 2022, he transitioned to his current role as Marketing Director for the US Insecticides Portfolio.
Key Achievements
Mark Pollard has led significant marketing initiatives, including launching a new insecticide product line that achieved a 15% market share within the first year. He developed a digital marketing campaign that boosted online sales by 25% for the US Insecticides Portfolio. Mark also implemented a data-driven strategy that reduced customer acquisition costs by 10% and received the SC Johnson Excellence in Marketing Award in 2021 for his outstanding performance with the Ziploc brand campaign.