Massimo Mariano
About Massimo Mariano
Massimo Mariano is the Cluster Lead Marketing Director for Europe Shoe Care at SC Johnson, with over 9 years of experience in leading FMCG and B2B companies across EMEA markets.
Current Role at SC Johnson
Massimo Mariano currently serves as the Cluster Lead Marketing Director for Shoe Care in the Europe region at SC Johnson. Based in Geneva, he oversees the strategic marketing efforts for SC Johnson's shoe care product line across multiple European markets.
Previous Experience at SC Johnson
Massimo Mariano has held several key roles at SC Johnson. He was the Regional Marketing Manager from 2015 to 2018 in Geneva, the Head of Customer Marketing for Austria & Switzerland from 2014 to 2015 in Zürich, the Regional Brand Manager from 2013 to 2014 and from 2011 to 2013 in Geneva, and the Regional Assistant Brand Manager from 2010 to 2011. His roles primarily focused on regional brand management, customer marketing, and strategic marketing initiatives.
Earlier Career
Before his current role, Massimo Mariano gained valuable experience at other companies. He worked as an Assistant Brand Manager at Procter & Gamble in Rome for 5 months in 2010 and served as a Marketing Junior at 3M in Milan from 2008 to 2009. Additionally, he was a Project Coordinator at Mai Tai Srl for 3 months in 2007 in Milan and a Sailing Instructor at I GRANDI VIAGGI S.P.A. from 2003 to 2008 in Italy.
Educational Background
Massimo Mariano holds a Master’s Degree in Marketing Management from SDA Bocconi, where he studied from 2007 to 2009. He also holds a Bachelor's Degree in Business Administration from the same institution, completed between 2004 and 2007. These academic qualifications have provided him with a strong foundation in marketing and business management.
Skills and Expertise
Massimo Mariano brings over 9 years of experience in leading FMCG and B2B companies across EMEA markets. His expertise spans various marketing areas including concept development, consumer research, and advertising campaigns. He has demonstrated capabilities in P&L leadership, strategic business planning, product development, and go-to-market strategy. Experienced in integrated communication development, he excels in executing regional media plans and has managed cross-functional, multinational teams. His leadership is geared toward helping organizations learn and grow, particularly in multi-cultural environments.