Merve Keles
About Merve Keles
Merve Keles is the Marketing Director for North America at SC Johnson, based in Racine, Wisconsin, with extensive experience in global marketing and a background in industrial engineering.
Current Role at SC Johnson
Merve Keles is currently serving as the Marketing Director for North America at SC Johnson. Based in Racine, Wisconsin, she leads the marketing efforts for SC Johnson's diverse portfolio of products across the region.
Previous Positions at SC Johnson
Merve Keles has held multiple positions at SC Johnson over the years. From 2022 to 2024, she was the Sr. Brand Manager for Global Marketing in Home Cleaning. Prior to that, she served as the Brand Manager for Global Marketing in Home Storage from 2021 to 2022. From 2019 to 2020, she worked as the Associate Brand Manager in Global Marketing for Air Care in the United States. Earlier roles include Associate Brand Manager in Air Care & Shoe Care for the Middle East, North Africa, Pakistan, and Turkey from 2017 to 2019, and Senior Associate Marketing for Glade & Pronto in Turkey & Israel from 2015 to 2017.
Educational Background
Merve Keles has an educational background that blends marketing and engineering. She studied Industrial Engineering at Istanbul Technical University from 2009 to 2013. She also attended Northwestern University - Kellogg School of Management, where she completed a course on Marketing Foundations in 2017. Additionally, she studied at the Cannes Lions School's Young Marketers Academy in 2018.
Experience in Global Marketing
Merve Keles possesses extensive experience in global marketing, having managed various product categories such as Air Care, Home Cleaning, and Home Storage. She has been involved in marketing efforts across different regions, including the Middle East, North Africa, Pakistan, Turkey, and Israel. Her diverse international work experience has contributed to SC Johnson's market growth and brand visibility in these regions.
Notable Marketing Initiatives
Merve Keles has led several notable marketing initiatives during her tenure at SC Johnson. She played a key role in launching a successful marketing campaign for Home Storage products, resulting in a notable sales boost. She also developed and executed marketing plans for Air Care products in the Middle East, North Africa, Pakistan, and Turkey, enhancing the brand's visibility. As a Senior Associate Marketing professional, she managed marketing initiatives for Glade & Pronto in Turkey & Israel, driving product awareness and customer engagement.