Orit Kimchi
About Orit Kimchi
Orit Kimchi is the Global Marketing Manager at SC Johnson in Israel, with experience in brand management and product development at Corporell Ltd. and Biscol Ltd.
Current Title and Role
Orit Kimchi currently holds the position of Global Marketing Manager at SC Johnson in Israel. In this role, she is responsible for a range of marketing activities that include the development and implementation of marketing strategies, initiating promotions, and analyzing financial reports and market trends. Her work has involved collaborating with SC Johnson's global parent company to align local strategies with global market trends.
Previous Experience in Brand Management
Orit Kimchi has significant experience in brand management, having worked in this capacity for several companies before joining SC Johnson. From 2006 to 2008, she was a Brand Manager and involved in product development at Corporell Ltd. in Israel. Prior to that, she served as a Brand Manager for Biscol Ltd., a cosmetics and toiletry production plant, from 2004 to 2005.
Education and Business Administration Expertise
Orit Kimchi studied Business Administration and Management at Ruppin Academic College in Israel. She earned her Bachelor's degree between 1997 and 2000. Her educational background provided her with a strong foundation in business principles, which she has applied throughout her career in brand management and marketing.
Responsibilities and Achievements at SC Johnson
At SC Johnson, Orit Kimchi has been instrumental in several key initiatives. She established a customer club, designed planograms, and created Bills of Materials (BOMs). Her efforts contributed to a significant increase in SC Johnson's market share. Additionally, she has been responsible for setting profitability levels, product pricing, and analyzing focus groups. Her role also involves working closely with the Sales Manager to initiate and execute promotional activities.
Strategic Marketing Initiatives
Orit Kimchi has developed and implemented the marketing strategy for trade agreements and sales promotion activities at SC Johnson. Her strategic approach to marketing has leveraged financial analysis, market reports, and category trends to ensure effective campaigns and promotional activities, thereby driving substantial business growth and enhancing market presence.