Prabha Venkatesan
About Prabha Venkatesan
Prabha Venkatesan is the Associate Marketing Manager for Baygon in Southeast Asia at SC Johnson, based in Malaysia.
Company - SC Johnson
Prabha Venkatesan is currently employed at SC Johnson as an Associate Marketing Manager for Baygon in Southeast Asia, based in Malaysia. Prabha has been with SC Johnson since 2017, progressing through various roles such as Associate Marketing Manager for Growth Brands and Associate Marketing Manager for Ridsect Malaysia and Raid Cambodia & Vietnam.
Title - Associate Marketing Manager, Baygon, Southeast Asia
Since assuming the role of Associate Marketing Manager for Baygon in Southeast Asia, Prabha Venkatesan has focused on enhancing brand presence across the region. Responsibilities include developing and executing innovative marketing campaigns and implementing consumer insights programs to drive product development and customer satisfaction.
Education and Expertise - Business Administration and Marketing
Prabha Venkatesan holds an MBA from Guanghua School of Management, Peking University, a Post Graduate Program in General Management from the Indian Institute of Management, Ahmedabad, and a Bachelor of Engineering in Electrical and Electronics Engineering from Anna University. Additionally, Prabha completed a Fundamentals of Marketing course at Northwestern University - Kellogg School of Management. This robust educational background provides a strong foundation in business administration and marketing principles.
Achievements - Marketing and Brand Management
Prabha Venkatesan has achieved notable success in marketing and brand management. Key accomplishments include leading the rebranding initiative for Baygon in Southeast Asia, which resulted in a 15% increase in market share, and developing a digital marketing campaign that boosted online engagement by 20%. Prabha received the 'Best Marketing Campaign' award at SC Johnson for this innovative campaign in 2022.
Professional Background - Early Career and Internships
Prabha Venkatesan’s professional background includes a role as a Programmer Analyst at Cognizant Technology Solutions from 2012 to 2015, and a summer internship at Microsoft in 2016. These experiences provided a diverse range of skills and knowledge, contributing to Prabha’s adeptness in both technical and managerial aspects of the marketing field.