Priscilla Harnist
About Priscilla Harnist
Priscilla Harnist is the Gerente de Marketing for Pato, Mr Músculo, and Bravo at SC Johnson, with over 10 years of experience in marketing and product management across various sectors.
Current Role at SC Johnson
Priscilla Harnist is currently working as the Gerente de Marketing for the brands Pato, Mr. Músculo, and Bravo at SC Johnson. In this role, she focuses on strategically planning and executing marketing campaigns for these well-known consumer products. Her responsibilities likely span across market analysis, consumer insights, brand management, and promotional activities, ensuring the brands achieve their business objectives and maintain their market position.
Previous Roles in Marketing
Priscilla Harnist has a diverse background in marketing, stemming from her past roles at various esteemed companies. At . she served as a Consultora em Marketing Digital from 2020 to 2021, focusing on digital marketing strategies. Prior to that, she worked at Senac RJ as a Grouper de Produtos e Inovação in the Educação Saúde e Beleza sector for five years and as Gerente de Inteligência de Marketing for one year. Earlier in her career, she held the position of Gerente Sênior de Marketing LATAM for Kleenex at Kimberly-Clark and served in multiple roles at The Coca-Cola Company, managing products such as Fanta, Sprite, and Coca-Cola.
Educational Background and Expertise
Priscilla Harnist has a rich educational background that supports her extensive marketing career. She completed a Pós Graduação em Marketing Estratégico at Fundação Getulio Vargas and an MBA in Gestão Empresarial at Ibmec. Additionally, she earned a Graduação em Comunicação Social from Pontifícia Universidade Católica do Rio de Janeiro. To enhance her digital marketing skills, she obtained a Nanodegree in Marketing Digital from Udacity. Her education has equipped her with the strategic vision and analytical skills necessary for her various roles in the marketing field.
Marketing and Product Management Experience
Priscilla Harnist brings over 10 years of experience in marketing and product management, with a focus on developing both global and local brands within Fortune 500 companies. She has managed marketing initiatives for Food and Beverages at The Coca-Cola Company and Hygiene and Personal Care products at Kimberly-Clark. Her expertise spans leading diverse teams, handling 360-degree marketing encompassing offline and online strategies, and prioritizing consumer-focused creative processes. Her in-depth understanding of market dynamics has been vital in driving product innovation and achieving business growth.
Industry Segments and Brand Management
Throughout her career, Priscilla Harnist has worked in various industry segments, including Food and Beverages with Coca-Cola, Hygiene and Personal Care with Kimberly-Clark, and Education, Health, and Beauty with Senac RJ. Her experience in these sectors has endowed her with a versatile skill set in brand management and market development. She has a proven track record of translating consumer insights into successful marketing strategies, emphasizing the importance of creativity and innovation in delivering valuable products to the market.