Rabia Usmani
About Rabia Usmani
Rabia Usmani is an Associate Brand Manager at SC Johnson, specializing in Global Innovation for Home Cleaning - Pledge, based in Racine, Wisconsin.
Company
Rabia Usmani currently works at SC Johnson as an Associate Brand Manager, focusing on Global Innovation in Home Cleaning for the Pledge product line. The position is based in Racine, Wisconsin, United States.
Title
Rabia Usmani holds the title of Associate Brand Manager at SC Johnson, where she is involved in driving global innovation for the Home Cleaning - Pledge product line.
Education and Expertise
Rabia Usmani studied at The Ohio State University, where she received a Master of Business Administration (MBA) with a focus on Marketing. She also holds a Bachelor of Business Administration (BBA) in Marketing and International Business from the University of Cincinnati College of Business. Her educational background has enabled her to effectively manage and implement marketing strategies in her professional roles.
Professional Background
Rabia Usmani has extensive experience in marketing and financial institutions. She previously worked as a Brand Marketing Intern for Ziploc Global Business at SC Johnson. Before joining SC Johnson, she worked at Fifth Third Bank in various roles, including Global Financial Institutions Analyst and Internet Marketing Specialist. She also owned an Etsy shop named Jadex88. Her diverse background has equipped her with a broad set of skills in both marketing and finance.
Achievements
During her tenure at SC Johnson, Rabia Usmani led the launch of a new Pledge product line, which increased market share by 15% in its first year. She also developed a global marketing strategy that boosted brand awareness by 10%. Her exceptional contributions were recognized with the SC Johnson Innovation Award in 2021. Additionally, she has been a guest speaker at the 2022 Global Home Cleaning Summit and volunteers as a mentor in the SC Johnson Mentorship Program.