Rachit Roy
About Rachit Roy
Rachit Roy is the Global Marketing Manager at SC Johnson in Kuala Lumpur, Malaysia, with extensive experience in marketing and software engineering across various companies.
Title
Rachit Roy is currently serving as the Global Marketing Manager at SC Johnson in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.
Professional Background
Rachit Roy has extensive experience in marketing and software engineering. He is currently the Global Marketing Manager at SC Johnson. Prior to this role, he served in multiple positions at SC Johnson including Regional Senior Brand Manager, Regional Brand Manager, and Global Graduate Trainee. Before joining SC Johnson, he worked as a Senior Software Engineer at Ciena, Software Engineer at Wipro, and Trainer at T.I.M.E. (Triumphant Institute of Management Education). Additionally, he undertook a summer internship with Aditya Birla Group Leadership Programs.
Education and Expertise
Rachit Roy has a diverse educational background with a Master of Business Administration (M.B.A.) from the National University of Singapore. He holds a Bachelor of Technology (B.Tech.) from Uttar Pradesh Technical University, and has completed the S3 Asia MBA program at both Fudan University and Korea University. His educational qualifications underpin his expertise in cross-cultural marketing, digital transformation, and marketing technology products.
Marketing Achievements
At SC Johnson, Rachit Roy has been instrumental in launching several successful marketing campaigns for lifestyle brands in the APAC region. He developed a comprehensive marketing strategy that significantly increased brand visibility and customer engagement. His efforts have played a key role in the digital transformation of marketing strategies.
Cross-Cultural and Team Collaboration
Rachit Roy has significant expertise in cross-cultural marketing and frequently collaborates with international teams to drive brand growth and market penetration. His background in both technical and managerial roles provides a unique perspective in marketing technology products. Additionally, he actively participates in industry conferences and seminars related to global marketing trends.