Rafael Frai
About Rafael Frai
Rafael Frai is the Trade Marketing Associate Manager AC at SC Johnson in Rio de Janeiro, Brazil, with extensive experience in Sales and Trade Marketing within the consumer goods sector.
Current Role at SC Johnson
Rafael Frai is currently working as the Trade Marketing Associate Manager AC at SC Johnson in Rio de Janeiro, Brazil. In this role, he manages trade marketing initiatives for the air purifiers category. His responsibilities include distribution, assortment, pricing, and promotional strategies at the point of sale. Rafael leverages his extensive experience in trade marketing to ensure the effective implementation of brand strategies.
Professional Experience at SC Johnson
Rafael Frai has been with SC Johnson since 2012, starting as a Sales Intern in São Paulo, Brazil. He progressively advanced through various roles, including Sales Associate and Sr Sales Associate before transitioning into Trade Marketing. He served as Trade Marketing Sr Associate HC from 2016 to 2018, and Trade Marketing Sr Associate PC from 2018 to 2020. His roles have primarily focused on the consumer goods sector, enabling him to develop significant expertise in both Sales and Trade Marketing functions.
Previous Experience at Unilever
Before joining SC Johnson, Rafael Frai worked at Unilever as a Supply Chain Management Intern. During his six-month tenure from 2011 to 2012 in São Paulo, Brazil, he gained valuable experience in supply chain processes, which laid a strong foundation for his subsequent roles in sales and trade marketing.
Educational Background
Rafael Frai studied at Universidade Presbiteriana Mackenzie, where he achieved a degree in Engenharia de Produção over a five-year period from 2008 to 2013. Additionally, he pursued further education at Northwestern University - Kellogg School of Management, earning a certificate in Marketing Fundamentals over 11 months in 2020. His academic background has equipped him with a solid foundation in both engineering and marketing principles.
Trade Marketing Expertise
With comprehensive experience in the consumer goods sector, Rafael Frai possesses deep expertise in trade marketing. His work includes implementing brand strategies for products like Glade in the air purifiers category. Rafael's skills in distribution, assortment, pricing, and promotion are instrumental in driving effective marketing strategies. His long-tenure with SC Johnson underlines his capability and consistent performance in trade marketing roles.