Rafaela Picozzi
About Rafaela Picozzi
Rafaela Picozzi is the Category Group Marketing Manager at SC Johnson in Rio de Janeiro, Brazil, with over 20 years of experience in various marketing and finance roles within the company.
Current Role at SC Johnson
Rafaela Picozzi currently holds the position of Category Group Marketing Manager at SC Johnson. She operates out of Rio de Janeiro, Brazil, bringing extensive experience and expertise in both marketing and finance to this role. Her current responsibilities likely involve overseeing marketing strategies and initiatives for various product categories, ensuring alignment with SC Johnson's global objectives and market demands.
Past Roles at SC Johnson
Rafaela Picozzi has a long-standing history with SC Johnson, having joined the company in 2002. Over her 20 years, she has held multiple roles including Financial Planning Analyst, Cost Analyst, Marketing Finance Support Manager, and Product Manager. In the marketing domain, she served as Brand Manager for both local and international markets, Global Marketing Manager - Equity Lead, and Marketing Manager for Global Pest Control. These roles, spanning both Brazil and the United States, have endowed her with a rich blend of global marketing and financial acumen.
Educational Background
Rafaela Picozzi studied at the Pontifícia Universidade Católica do Rio de Janeiro, earning a degree in Economics from 1998 to 2002. She furthered her education by obtaining a Master's degree in Marketing from the same university in 2006. Her multifaceted education laid a solid foundation for her versatile career at SC Johnson, enabling her to transition seamlessly between finance and marketing roles.
Marketing and Finance Expertise
Rafaela Picozzi has demonstrated significant expertise in both marketing and finance throughout her career. Starting as a Financial Planning Analyst, she transitioned to roles such as Cost Analyst and Marketing Finance Support Manager before moving into senior marketing positions. This blend of skills provides her with a unique perspective, allowing her to effectively manage budgets, forecast market trends, and develop strategic marketing initiatives. Her extensive experience in both domains contributes to her effectiveness as a Category Group Marketing Manager.
Global Marketing Experience
Rafaela Picozzi's experience in global marketing is extensive, having worked on SC Johnson's pest control products across various geographies. She has operated in both Brazil and the United States, allowing her to gain insights into different markets and consumer behaviors. Her role as Global Marketing Manager - Equity Lead and Marketing Manager for Global Pest Control underscores her ability to manage and execute comprehensive marketing strategies on a global scale, contributing significantly to the company's international success.