Raghavendra Rao
About Raghavendra Rao
Raghavendra Rao is the Area Manager at SC Johnson in the Tirupati Area, India, with extensive experience in sales management across various companies and regions.
Current Role at SC Johnson
Raghavendra Rao is currently the Area Manager at SC Johnson, overseeing the Tirupati Area in India. He is responsible for managing a team of 5 Territory Sales Incharges (TSI) and 12 In-Store Representatives (ISR). His duties include handling sales and target distribution for both volume and value sales. Rao plays a crucial role in the recruitment of the sales team and ensures best-in-class execution and implementation in the trade market.
Previous Experience in Sales Management
Raghavendra Rao has accumulated extensive experience in sales management across several prominent companies. He has served as the Area Sales Manager at Ushodaya Enterprise Ltd. and Parle Biscuits Pvt. Ltd. in the Hyderabad Area. Before these roles, he spent nine years as an Area Sales Executive at Godrej Consumer Products Limited, covering the regions of Guntur, Nellore, Chitoor, Kadapa, and Anantapur. Additionally, he worked as a Sales Officer at Godrej Industries Limited and Associate Companies and was the Senior Territory Executive at Vibha Marketing Corporation.
Educational Background
Raghavendra Rao holds an MBA in Rural Marketing from the Symbiosis Institute of Management Studies, earned between 2012 and 2014. He also has a Bachelor's degree in Art/Art Studies from Sri Krishnadevaraya University, which he completed from 1994 to 1997. Prior to this, he achieved an Intermediate degree from S.D.G.S. Degree College, Hindupur, and completed his 10th class at Govt School Parigi.
Expertise in Trade Sales
Raghavendra Rao specializes in handling both General Trade and Traditional Trade sales. As part of his responsibilities at SC Johnson, he focuses on distribution management, product launches, and sales generation across the Rayalaseema districts, covering both rural and urban areas. His expertise includes managing the P&L, optimizing product display for maximum customer interest and sales, and handling CFA stock, FIFO policy supply, and POPE materials quantity.
Strategic Business Planning and Market Analysis
In his role at SC Johnson, Raghavendra Rao is responsible for designing and implementing strategic business plans to expand the customer base and ensure a strong market presence. He works closely with the Regional Sales Manager (RSM) and support departments to optimize product displays. Rao also stays fully aware of new products and competitors, identifies emerging markets and market shifts, analyzes bestsellers, and presents sales, revenue, and expenses reports along with realistic forecasts to the management team.