Raj Kiran Boppana
About Raj Kiran Boppana
Raj Kiran Boppana is the Regional Brand Manager at SC Johnson in Kuala Lumpur, Malaysia, with extensive experience in marketing, product management, and business analysis across multiple industries and regions.
Current Role at SC Johnson
Raj Kiran Boppana is currently employed as a Regional Brand Manager at SC Johnson, based in Kuala Lumpur, Malaysia. In this capacity, he oversees the company's brand portfolio across multiple countries, including Malaysia, Indonesia, Vietnam, and Cambodia. He spearheads the 2025 strategy by revisiting brand positioning, optimizing SKU portfolio, exploring new routes to market (RTM) strategies, and emphasizing Net Revenue Management. His strategic initiatives have significantly influenced the company's market dynamics in the region.
Professional Journey in Previous Roles
Before joining SC Johnson, Raj Kiran Boppana has worked in various capacities across different industries and regions. He was involved in marketing and partnerships at Mobike in Singapore for six months in 2018. At Airbus Helicopters, he served as a Marketing Consultant for 11 months, also in 2018. Earlier, he managed product development at IT Consultis in Shanghai, China, for two months in 2017-2018. His career began at Schneider Electric in Bengaluru, India, where he advanced from Graduate Engineering Trainee to Senior Business Analyst over a period of nearly four years from 2013 to 2017.
Educational Background
Raj Kiran Boppana holds a Master of Business Administration (MBA) in Marketing/Marketing Management from the National University of Singapore, completed in 2018. During his studies, he led a management practicum team on a consulting project for Airbus Helicopters focusing on market expansion in South East Asia. He also holds a Bachelor's Degree in Mechanical Engineering from SRI JAYACHAMARAJENDRA COLLEGE of ENGINEERING, completed in 2013, and completed a pre-university course in Electronics at St. Aloysius Pre University College from 2007 to 2009.
Key Achievements
Raj Kiran Boppana has several notable achievements throughout his career. Notably, he led the initiative that helped SC Johnson's Baygon to achieve the highest market share in Indonesia over the past three years and Ridsect in Malaysia over the past two years. He was also instrumental in winning the Bronze Winner Putra Brand Award in 2020, acknowledging the brand as the most trusted in Malaysia. His leadership in various market strategies has redefined the brand's presence in multiple countries.
Experience in Diverse Markets
Raj Kiran Boppana has extensive international experience, having worked in multiple industries and regions, including India, China, South Korea, Singapore, Malaysia, Indonesia, Vietnam, and Cambodia. His diverse background has equipped him with unique insights and strategies for handling change management and digitalization projects, particularly within the consumer packaged goods (CPG) industry. This broad exposure has been an asset in his current role as Regional Brand Manager at SC Johnson.