Renzo Minicelli

Renzo Minicelli

Associate Manager @ SC Johnson

About Renzo Minicelli

Renzo Minicelli is an Associate Manager at SC Johnson in Uruguay with extensive experience in sales operations, category management, and trade solutions across Uruguay and Chile.

Current Position at SC Johnson

Renzo Minicelli currently holds the position of Associate Manager at SC Johnson in Uruguay. This role involves overseeing various commercial and operational aspects within the company. His responsibilities include leading teams, developing commercial strategies, and managing budgets. His hands-on approach ensures the effectiveness of commercial operations and strategic planning.

Previous Roles at SC Johnson

Renzo Minicelli has held multiple roles at SC Johnson, showcasing his long-term commitment to the company since 2012. He served as Sr. Associate - Estrategia & Planificación Comercial Canal Tradicional for 8 months in Montevideo, Uruguay, and as Sales Operations, Category and Trade Solutions in Chile for another 8 months. Additionally, he worked as Sr. Associate | Ventas for 4 years and as Trade Marketing y Ventas for 8 months, both in Uruguay. These positions have equipped him with extensive experience in category management, forecasting, and digital tools for data analysis.

Educational Background

Renzo Minicelli holds a Master of Business Administration (MBA) from IAE Business School, completed in 2021. He achieved his degree in Administración y Gestión de Empresas from Universidad de la República after seven years of study. Additionally, Renzo has acquired certifications in English language studies from the University of Oxford, Trinity College London, and the University of Cambridge. His broad educational background provides a solid foundation for his roles in management and operations.

Experience in Diverse Markets

Renzo Minicelli has diverse regional expertise, having worked in both the Uruguayan and Chilean markets. His role in Chile as a Sales Operations, Category and Trade Solutions professional equipped him with valuable insights into the dynamics of the Chilean market. Similarly, his extensive experience in Uruguay spans various roles at SC Johnson and other organizations, such as MUDIS Uruguay and Touchit!, where he developed a strong understanding of local market trends and commercial strategies.

Leadership and Digital Implementation

Throughout his career at SC Johnson, Renzo Minicelli has demonstrated strong leadership and innovative thinking. He has led teams of merchandisers and implemented digital tools for data analysis and commercial management, enhancing the company's operational efficiency. He has also developed annual commercial campaigns and managed budgets, reflecting his strategic acumen and operational expertise.

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