Shannon Kerrigan
About Shannon Kerrigan
Shannon Kerrigan is the Global Brand Manager at SC Johnson, with extensive experience in brand management and marketing across various companies, including The Scotts Miracle-Gro Company and Kohler Co.
Current Role at SC Johnson
Shannon Kerrigan currently holds the position of Global Brand Manager at SC Johnson. In this role, she has led a cross-functional team to launch a new global marketing campaign that resulted in a 15% increase in brand awareness. Her leadership and strategic vision are critical to maintaining and growing the company's brand presence internationally.
Previous Experience at The Scotts Miracle-Gro Company
Shannon Kerrigan worked at The Scotts Miracle-Gro Company, starting as an Assistant Brand Manager from 2020 to 2021, and subsequently as a Brand Manager from 2021 to 2022. During her tenure, she received the 'Rising Star' award for exceptional performance in brand management and successfully managed a $10 million marketing budget, optimizing spend to achieve a 25% ROI.
Professional Experience at Kohler Co.
Prior to her roles at The Scotts Miracle-Gro Company, Shannon Kerrigan spent several years at Kohler Co. She served as Associate Product Marketing Manager and Senior Market Analyst, among other positions. She developed and implemented a digital marketing strategy that increased online engagement by 20%. Her experience at Kohler Co. spans various roles, demonstrating her versatility and effectiveness in marketing and market analysis.
Educational Background
Shannon Kerrigan holds a Master of Business Administration (MBA) from Marquette University, specializing in Business Administration and Management & Change Management, earned between 2018 and 2021. She also completed her Bachelor's Degree at the University of Wisconsin-Milwaukee, majoring in Marketing and minoring in Journalism, Advertising, and Media Studies, graduating in 2015.
Professional Achievements and Contributions
Among Shannon Kerrigan's notable achievements, she has presented a keynote speech on 'Innovative Marketing Strategies' at the American Marketing Association's annual conference in 2021. She also published an article on 'The Future of Digital Marketing' in the Journal of Marketing Research in 2020. Additionally, she volunteers as a mentor for young marketing professionals through the American Marketing Association's mentorship program and holds a certification in Advanced Digital Marketing from the Digital Marketing Institute.