Simone Bikram
About Simone Bikram
Simone Bikram is a Brand Manager, Customer Marketing at SC Johnson in Racine, Wisconsin, with a background in marketing roles at Philips, Coty, and The Walt Disney Company.
Career at SC Johnson
Simone Bikram currently holds the position of Brand Manager, Customer Marketing at SC Johnson in Racine, Wisconsin. In this role, Simone has led a successful rebranding campaign for a major product line, which resulted in a 15% increase in market share. Additionally, Simone developed and implemented a customer loyalty program, leading to a 20% increase in repeat purchases. In 2019, Simone was awarded 'Employee of the Year' at SC Johnson for outstanding performance.
Previous Roles and Experience
Before becoming Brand Manager, Customer Marketing at SC Johnson, Simone served as Assistant Brand Manager, Customer Marketing from 2016 to 2017. Prior to that, Simone worked as a Marketing Support Executive at Philips in the Netherlands from 2015 to 2016. Simone's earlier roles include a Global Trade Marketing Intern at Coty in Amsterdam and a Franchise Management Intern at The Walt Disney Company in Burbank, California.
Educational Background
Simone Bikram earned a Bachelor of Arts in Communications, Marketing, and Advertising from Bournemouth University, where Simone studied from 2010 to 2014. Prior to enrolling at Bournemouth University, Simone attended Uxbridge College for two years, from 2008 to 2010.
Industry Contributions
Simone has contributed to the marketing industry by presenting at the 2021 National Marketing Conference on the topic of 'Innovative Strategies in Customer Marketing.' This exposure showcases Simone's expertise and thought leadership within the field.
Mentorship and Volunteer Work
Simone Bikram volunteers as a mentor for young marketing professionals through the American Marketing Association. This role allows Simone to give back to the community and support the next generation of marketing leaders.