Sinem Hurst
About Sinem Hurst
Sinem Hurst is the Manager of Consumer Insights and Business Analytics at SC Johnson in Wisconsin, United States, with extensive experience in data analytics and business management.
Title
Sinem Hurst holds the title of Manager of Consumer Insights and Business Analytics at SC Johnson in Wisconsin, United States.
Professional Background
Sinem Hurst currently works at SC Johnson as the Manager of Consumer Insights and Business Analytics. She previously worked at Inmar Intelligence as a Manager of Data Analytics from 2016 to 2022, and at Inmar Willard Bishop Analytics as an Analytical Consultant from 2010 to 2016. Before that, she was a Business Analyst at Lowe's Food Stores, Inc., a subsidiary of Alex Lee, Inc., from 2006 to 2010.
Education and Expertise
Sinem Hurst obtained a Master of Business Administration (MBA) from the University of North Alabama, specializing in Business Administration and Management, General. She also holds a Bachelor of Science degree in Electrical Engineering from Yıldız Teknik Üniversitesi.
Skills and Specialties
Sinem Hurst has specific expertise in identifying product performance trends, interpreting competitive landscapes, and forecasting growth opportunities. She specializes in data analytics, data mining, competitive analysis, and price sensitivity. Her skills also include supply project management, change point analysis, heat mapping, and product latency scoring.
Strategic and Technical Abilities
Sinem combines deep technical expertise with the ability to build strong relationships. She’s adept at implementing agile data management frameworks, solving complex business challenges, and uncovering new operational approaches. Her strengths lie in interpreting and implementing insights from qualitative and quantitative data. She is experienced in retailer benchmarking, customer analysis, and intelligent offer targeting.