Sinovuyo Twalo

Sinovuyo Twalo

Marketing Commercialization Associate Manager @ SC Johnson

About Sinovuyo Twalo

Sinovuyo Twalo is the Marketing Commercialization Associate Manager at SC Johnson in South Africa, with over 8 years of experience in the FMCG and Pharmaceuticals industries.

Current Position at SC Johnson

Sinovuyo Twalo currently holds the position of Marketing Commercialization Associate Manager at SC Johnson in South Africa. In this role, Twalo is responsible for overseeing the commercialization strategies for various products and ensuring successful market launch and positioning efforts. Leveraging years of experience in the FMCG and pharmaceuticals sectors, Twalo applies expertise in transforming and repositioning brands within the marketplace and in-store environments.

Previous Roles at The Coca-Cola Company

From 2020 to 2021, Sinovuyo Twalo worked as Brand Manager Advanced Hydration at The Coca-Cola Company. During this period, Twalo managed brands including Powerade, Fuze Ice Tea, and Glaceau Vitamin Water for SEABU. This role involved overseeing brand strategies, product positioning, and market execution, catering to different consumer sets in Africa.

Brand Management Experience at Ascendis Health

In 2019, Sinovuyo Twalo held the position of Brand Manager for Solal: Skin and Vitamins at Ascendis Health, although the tenure was brief, lasting three months. Nevertheless, Twalo contributed to the brand's development and positioning within a competitive market.

Career Growth at Clover S.A. Proprietary Limited

Sinovuyo Twalo's career at Clover S.A. Proprietary Limited spans several roles from 2013 to 2019. Initially an Account Manager from 2013 to 2016, Twalo then became Support Manager: Sales Execution, managing sales strategies for seven months. Subsequently, from 2017 to 2019, Twalo was Assistant Brand Manager for the Milk & Cheese portfolio, before transitioning to Junior Brand Manager for the Dairy Portfolio in 2019 for five months. These roles involved sales execution, brand management, and market penetration strategies across various product lines.

Education at University of Pretoria

Sinovuyo Twalo studied at the University of Pretoria, earning a Bachelor of Commerce (BCom) in Marketing/Marketing Management, General, from 2009 to 2011. Furthering academic qualifications, Twalo obtained a Bachelor of Commerce (BCom) Honours in Communication in 2012. This educational background laid a strong foundation for Twalo's extensive career in marketing and brand management.

Industry Expertise and Experience

With over 8 years of experience in the FMCG and pharmaceuticals industries, Sinovuyo Twalo specializes in developing, transforming, and repositioning brands both in the marketplace and in-store environments. Twalo possesses a deep understanding of the success factors essential for driving business growth through effective sales and execution strategies. Throughout a career marked by impactful product launches and market strategies, Twalo has worked with well-established brands, adapting to diverse consumer needs in Africa.

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