Skyler Smith
About Skyler Smith
Skyler Smith is an Associate Manager of Consumer Insights & Analytics at SC Johnson in Chicago, with a background in various roles in marketing and analytics, and a degree from Brigham Young University Marriott School of Business.
Current Role at SC Johnson
Skyler Smith is currently positioned as an Associate Manager, Consumer Insights & Analytics at SC Johnson in Chicago. In this role, Skyler oversees various analytics and market insights initiatives. This includes leading projects aimed at enhancing customer satisfaction and providing actionable insights based on data analysis. One such project resulted in a notable 15% increase in customer satisfaction scores.
Previous Experience at NielsenIQ
Prior to joining SC Johnson, Skyler Smith worked at NielsenIQ. Initially holding the role of Analyst from 2019 to 2021 for two years, Skyler was then promoted to Associate Client Manager, Customer Success. During the nine months in this role from 2021 to 2022, Skyler managed client relationships and ensured the effective delivery of customer insights. This period of experience contributed substantially to Skyler's proficiency in analytics and client management.
Internships and Early Career Roles
Skyler Smith's career includes a variety of internships and early roles that provided a broad foundation in business and customer service. Notable positions include the role of Strategic Business Initiatives Intern at Oriental Trading Company in 2018 and Marketing Intern at Thermo Fisher Scientific in the same year. Other positions include a Customer Service Representative at BlenderBottle Company and an Account Representative Planner at Precoa. Skyler also accrued customer service experience during a two-year tenure as a Level 5 Associate at In-N-Out Burger.
Educational Background and Certifications
Skyler Smith attended Brigham Young University Marriott School of Business, earning a degree in Marketing with a GPA of 3.72. During the four years from 2014 to 2018, Skyler gained foundational knowledge in marketing principles and strategies. In addition to this degree, Skyler has also received a certification in Data Analytics from a recognized institution, further validating technical proficiency in data-driven insights.
Published Works and Conference Presentations
Skyler Smith has contributed to the industry through published works and conference presentations. A significant paper on consumer behavior trends was presented at a national marketing conference in 2021. Additionally, Skyler authored an article that explores the impact of digital marketing on consumer purchasing decisions, which was published in a leading industry journal. These contributions demonstrate Skyler's depth of knowledge and ongoing engagement with current marketing trends and research.
Mentorship and Volunteer Work
Skyler Smith volunteers as a mentor for marketing students at a local university. Through this role, Skyler provides guidance and support to emerging professionals in the field, helping them navigate their academic and career paths. This volunteer work underscores a commitment to sharing expertise and fostering the next generation of marketing professionals.