Sylvie Leheu
About Sylvie Leheu
Sylvie Leheu is the Coordinatrice Marketing/Ventes at SC Johnson in Asnière-sur-Seine, with extensive experience in operational and strategic marketing in the food industry.
Current Position at SC Johnson
Sylvie Leheu currently holds the position of Coordinatrice Marketing/Ventes at SC Johnson in Asnière-sur-Seine. In this role, she coordinates between the French distributor and the company, defining and monitoring sales objectives and in-store presence. Sylvie also manages relationships by transmitting commercial, technical, and marketing data to support the distributor’s actions. Additionally, she coordinates projects with the European management team, ensuring alignment and effective execution of marketing strategies.
Previous Roles at Mondelēz International and Pietercil Interco
Prior to joining SC Johnson, Sylvie Leheu worked as Chef de produits at Mondelēz International in Clamart from 2019 to 2020. In this role, she focused on various product management responsibilities, leveraging her expertise in the FMCG sector. Before her tenure at Mondelēz International, Sylvie spent 11 years from 2007 to 2018 at Pietercil Interco in Rueil Malmaison, where she acted as CHEF DE PRODUIT. Her responsibilities included operational marketing, strategic planning, sales development, and innovation.
Professional Experience at Bahlsen and ST MICHEL BISCUITS
Sylvie Leheu also has extensive experience working for Bahlsen in multiple capacities. From 2001 to 2007, she was involved in brand management, market analysis, and innovation projects in Rueil Malmaison. Earlier, from 1996 to 2000, she focused on performance monitoring and sales promotion. In between her stints at Bahlsen, Sylvie served as CHEF DE SECTEUR at ST MICHEL BISCUITS from 2000 to 2001, focusing on commercialization and negotiation.
Educational Background
Sylvie Leheu studied at ESG Ecoles de commerce and achieved a Diplôme d’expert en management in 1991, specializing in Marketing and General Marketing Management. She also attended ESGCI, where she earned a Diplôme d’expert en commerce international from 1988 to 1990, focusing on general business and management.
Key Contributions and Achievements
Throughout her career, Sylvie Leheu has made notable contributions, such as significantly growing Herbamare's revenue from 1.2 to 2.3 million euros between 2009 and 2016 through impactful consumer recruitment strategies. She played a key role in consolidating Weetabix's performance by working on in-store promotions and developing partnerships with the French Athletics Federation and Weight Watchers. Sylvie also extended Bahlsen’s Sélection Gourmande brand by launching a range of individually packaged pastries for adults.