Tanya Blasko
About Tanya Blasko
Tanya Blasko is the Global Design Director for SCJ Air Care, Home Storage, and Shoe Care at SC Johnson, with a rich history in design leadership across multiple major brands.
Current Role at SC Johnson
Tanya Blasko is currently the Global Design Director at SC Johnson, focusing on the categories of Air Care, Home Storage, and Shoe Care. She is based in Racine, Wisconsin. In this role, Tanya oversees the design direction for key product categories, ensuring that the design strategies align with overall brand goals and consumer insights.
Previous Experience at SC Johnson
Before her current role, Tanya Blasko held several positions at SC Johnson. From 2017 to 2019, she was the Global Head of Design Innovation, where she drove innovation in design processes and product development. Prior to that, from 2015 to 2017, she served as the Global Design Director for Pest Control, focusing on developing effective and user-friendly product designs.
Roles at McCormick & Company
Tanya worked as the Global Creative Design Director and Head of Design at McCormick & Company from 2013 to 2014. Based in Baltimore, Maryland, she led creative design initiatives and oversaw the development of design strategies to enhance product appeal and user experiences.
Career at Procter & Gamble
Tanya Blasko's extensive tenure at Procter & Gamble (P&G) spanned several roles. From 2010 to 2013, she was the Global Cosmetics Design Strategist for the $1 billion cosmetics category. She also served as the Brand Identity Leader for the $1 billion deodorants category from 2008 to 2010 in Cincinnati, Ohio. Additionally, she held the position of Global Beauty Design Strategist from 2002 to 2013 and was the Olay Global Design Manager from 2002 to 2008. She played a pivotal role in the reinvention of the Old Spice brand and led the design strategy for Olay Definity and Olay ProX.
Educational Background
Tanya Blasko holds a Master's Degree in Architecture: Industrial Design from Virginia Polytechnic Institute and State University, which she earned from 1999 to 2002. She also obtained a Bachelor of Science in Fine Art from the University of Wisconsin-Madison, where she studied from 1987 to 1991.
Early Career
Tanya began her career as a Voiceover Talent Agent at ICM: International Creative Management, a role she held from 1996 to 1998 in Los Angeles, California. This experience provided her with a unique perspective on the creative industry, which she has carried into her subsequent roles in design and brand strategy.
Design Philosophy
Throughout her career, Tanya Blasko has emphasized the importance of integrating user insights into brand narratives. She specializes in integrating design into existing product development infrastructures to create meaningful brand experiences. She has also architected frameworks and tools that deliver impactful brand experiences from strategy to innovation.