Whitney Peiser
About Whitney Peiser
Whitney Peiser is the Director of Customer Marketing at SC Johnson in the Greater Minneapolis-St. Paul Area, with a background in brand management and merchandise planning.
Current Title and Responsibilities
Whitney Peiser is currently serving as the Director of Customer Marketing at SC Johnson in the Greater Minneapolis-St. Paul Area. In this role, she leads a cross-functional team to develop and execute customer marketing strategies. She has implemented data-driven marketing campaigns that have resulted in a 15% increase in customer engagement. Additionally, Peiser has developed a customer loyalty program that significantly boosted repeat purchases.
Professional Background
Whitney Peiser has a diversified professional background in marketing and business development. She previously worked at SC Johnson as an MBA Brand Management Intern in 2015. Prior to that, Peiser was a Merchandise Planning Manager at Target from 2010 to 2014 in the Greater Minneapolis-St. Paul Area. She also gained experience as an Online Business Development Analyst at Spectrum Brands, Inc. in 2009, and an earlier stint as a Brand Marketing Intern from 2006 to 2008. Additionally, she worked as a Merchant Analyst Intern at Best Buy in 2008.
Educational Background
Whitney Peiser's educational qualifications include an MBA in Marketing from the Wisconsin School of Business, which she completed between 2014 and 2016. She also holds a BBA in Marketing from the same institution, attained from 2005 to 2009. Her academic background has equipped her with the theoretical and practical knowledge necessary for a successful career in marketing.
Achievements and Recognitions
Whitney Peiser has been recognized for her outstanding performance throughout her career. She received the 'Marketing Excellence Award' at SC Johnson in 2019. Peiser has also made significant contributions to the field by authoring a white paper on the impact of digital transformation on customer marketing strategies. She is an active mentor to junior marketing professionals through SC Johnson's internal mentorship program, showcasing her commitment to developing future talent in the industry.
Industry Contributions
In addition to her role at SC Johnson, Whitney Peiser has contributed to the wider marketing industry. She presented at the National Retail Federation's annual conference on innovative customer marketing techniques. Her insights into customer marketing have been influential in shaping contemporary marketing strategies, particularly in the context of digital transformation.