Willem Verhoeven
About Willem Verhoeven
Willem Verhoeven is a Key Account Manager Retail at SC Johnson in Mijdrecht, Utrecht, Netherlands, with over 12 years of sales experience in the FMCG sector.
Current Position at SC Johnson
Willem Verhoeven is currently employed at SC Johnson as a Key Account Manager Retail in Mijdrecht, Utrecht, Netherlands. In this role, he manages key accounts such as Albert Heijn and Jumbo. His responsibilities include building annual business plans, negotiating terms and prices with customers, and driving customer turnover and market share.
Previous Experience at SC Johnson
From 2021 to 2024, Willem Verhoeven worked as a Key Account Manager at SC Johnson in Mijdrecht, Utrecht, Netherlands. During this period, he was responsible for integrating category priorities with the Commercial Marketing team, managing budgets, and resolving logistics issues. He also provided inputs for sales forecasts and contributed to the national Commercial Policy and Corporate Plan.
Previous Role at GoodLife Foods
Between 2019 and 2021, Willem Verhoeven held the position of Manager Account Services at GoodLife Foods in Breda, Netherlands. This role was hybrid, combining remote work with in-office responsibilities. His primary tasks included account management and identifying new business opportunities through networking within customer organizations.
Background at Mars
Willem Verhoeven worked at Mars in various roles from 2015 to 2019. He began as an Account Manager Retail & NFR Petcare a.i. in Veghel, North Brabant, Netherlands. He later became a Field Marketeer Nutro in 2016, followed by a role as a Regional Account Manager from 2017 to 2019. Throughout his tenure at Mars, Willem was involved in sales and marketing activities aimed at boosting market presence and customer satisfaction.
Educational Background
Willem Verhoeven earned a Bachelor of Commerce in Retail Management from Avans University of Applied Sciences. He studied from 2006 to 2010. During his time at Avans Hogeschool in 's-Hertogenbosch, Willem also served as Chairman of the Q-Team from 2006 to 2008.