Williams Owoferia MBA, Mcim, Anipr
About Williams Owoferia MBA, Mcim, Anipr
Williams Owoferia is an Associate Manager, Customer Marketing for West Africa at SC Johnson, with over 15 years of experience in the FMCG sector.
Professional Title and Current Role
Williams Owoferia is currently serving as the Associate Manager, Customer Marketing - West Africa at SC Johnson, based in Nigeria. In this role, he oversees customer marketing activities across multiple countries in the West African region, including Nigeria, Ghana, and French West African countries. His responsibilities involve preparing country-specific annual trade and consumer plans, driving market share and distribution growth, and coordinating with local suppliers to produce point-of-sale materials (POSM).
Previous Experience
Before joining SC Johnson, Williams Owoferia held the position of Sales Development Manager (Wholesale & Retail Development) at Mondelēz International from 2013 to 2014 in Lagos, Nigeria. Prior to that, he worked as Assistant Manager, Marketing/Client Service at Multishield Limited from 2007 to 2013. His early career includes a role as Media/Client Service Executive at Sphere Concept Communications from 2004 to 2007. His extensive experience spans over 15 years in various marketing and sales roles in the Fast Moving Consumer Goods (FMCG) sector.
Educational Background
Williams Owoferia earned his Master of Business Administration (M.B.A.) in Marketing from Ladoke Akintola University of Technology, completing the program from 2012 to 2014. He also holds a Higher National Diploma (HND) in Mass Communication from Auchi Polytechnic, which he obtained between 1996 and 2002. Additionally, he is a Member of the Chartered Institute of Marketing (MCIM), demonstrating his commitment to professional development in the field of marketing.
Skills and Expertise
Williams Owoferia has developed strong skills in consumer and shopper insights, brand equity building, and new product launches. His expertise covers both B2B and B2C sales, including strategies such as sell-in, sell-through, and sell-out. He is experienced in managing total Stock Keeping Units (SKUs) and delivering SKU optimization actions. Furthermore, he is responsible for tracking and analyzing Nielsen data, attending forecast meetings to set volume targets, and consolidating annual account plans for various countries and channels.
Marketing Leadership in West Africa
In his role at SC Johnson, Williams Owoferia leads the deployment, efficiency, and performance of merchandisers across West Africa. He assists in the allocation planning and monitoring of trade spends for the African Cluster Customer Marketing. Williams is also involved in developing and executing consumer promotions, collaborating with the finance team to track their Return on Investment (ROI). His work includes coordinating with commercial teams to implement actions and execute anti-competitive plans specific to different countries. Additionally, he plans and executes all Below The Line (BTL) activities in the region.