Yari Cruz
About Yari Cruz
Yari Cruz is an Associate Marketing Manager for Global Innovation at SC Johnson in Chicago, Illinois, with over 15 years of experience in marketing and brand management roles across various industries.
Current Roles and Responsibilities
Yari Cruz is currently serving as Associate Marketing Manager - Global Innovation at SC Johnson in Chicago, Illinois. In addition to this role, Cruz also holds the position of Associate Brand Manager at Sanofi. Her roles involve strategic oversight and innovation within the brand management sector, shaping marketing tactics, and contributing to global marketing initiatives.
Past Experience at Kellogg Company
Yari Cruz worked with Kellogg Company in various capacities. From 2017 to 2018, she served as Brand Manager for Masterbrand and Adult Cereals, and prior to that, she was Senior Brand Associate for Breakfast and Snacks - South Cone from 2016 to 2017. During her time at Kellogg, Cruz contributed to brand strategy and management across key product categories.
Experience in Consumer Goods and Pharmaceuticals
With over 15 years of experience, Yari Cruz has held multiple senior brand management positions at major companies such as Colgate Palmolive and Johnson & Johnson. Her roles ranged from Product Brand Manager at Colgate Palmolive (2012-2014) to Regional Associate Brand Manager and Category Management for Wal-Mart and Local Accounts at Johnson & Johnson (2006-2012). This extensive experience spans both the consumer goods and pharmaceutical industries.
Education and Academic Background
Yari Cruz holds a Master of Business Administration degree from the University of Buenos Aires, which she earned from 2015 to 2016. She also has a Bachelor's degree from the University of Puerto Rico, Río Piedras, completed between 1998 to 2002. Her academic background has provided a strong foundation for her extensive career in marketing and brand management.
Roles at Unilever and Other Major Companies
Before her tenure at Kellogg, Yari Cruz worked at Unilever as Senior Assistant Brand Manager for TRESemmé from 2014 to 2015. She also held roles at other significant organizations such as Colgate Palmolive, Johnson & Johnson, and Nielsen. These roles have cemented her expertise in brand management across a diverse range of products and markets.