Zenita Lim
About Zenita Lim
Zenita Lim is the Manager of Category & Trade Solutions at SC Johnson in Kuala Lumpur, Malaysia, with over a decade of experience in customer and trade solutions roles across multiple companies.
Current Role at SC Johnson
Zenita Lim currently holds the position of Manager, Category & Trade Solutions at SC Johnson. She works in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. Her responsibilities in this role involve managing category and trade solutions to ensure the company's products reach their target market effectively.
Previous Positions at SC Johnson
Before her current role, Zenita Lim served as Associate Manager, Category & Trade Solutions for five months in 2020. She also worked as Regional Brand Manager for 11 months in 2019 and as Key Account Manager from 2017 to 2018 in Selangor, Malaysia. During these periods, she handled various responsibilities including brand management and key account handling, focusing on local and regional markets within the FMCG industry.
Experience at Colgate-Palmolive
Prior to joining SC Johnson, Zenita Lim worked at Colgate-Palmolive, holding multiple positions over six years. She was Shopper Development Manager from 2015 to 2017 and Customer Development Manager from 2013 to 2015. She began her tenure at Colgate-Palmolive as Customer Development Executive from 2011 to 2013. Her roles at Colgate-Palmolive spanned various aspects of customer and shopper development.
Educational Background
Zenita Lim graduated from Universiti Sains Malaysia with a Bachelor's degree in Business, Management, Marketing, and Related Support Services. She attended the university from 2008 to 2011, equipping her with the foundational knowledge and skills that have supported her extensive career in the FMCG industry.
Professional Experience in FMCG Industry
Zenita Lim has over a decade of experience in customer and trade solutions roles. She has transitioned from Colgate-Palmolive to SC Johnson, where she has held multiple managerial positions, including Regional Brand Manager and Key Account Manager. Her comprehensive background in both regional and local market roles has made her well-versed in the dynamics of the FMCG industry.