Craig Lang, MBA
About Craig Lang, MBA
Craig Lang, MBA, is an Enterprise Strategic Account Executive with extensive experience in sales and account management across various industries, including technology and life sciences. He has a proven track record of delivering significant business impacts through strong relationships with C-level executives and expertise in digital transformation.
Current Role at Segment
Craig Lang serves as an Enterprise Strategic Account Executive at Segment since 2021. In this role, he leads teams of sales professionals, solution engineers, and business consultants to develop new and incremental business opportunities. His responsibilities include managing key accounts and driving sales strategies that align with customer needs in the digital transformation landscape.
Previous Experience at Oracle
From 2012 to 2016, Craig Lang worked at Oracle as a CX Application Sales Manager focusing on the Enterprise High Tech sector. During his four years in this position, he developed expertise in customer experience applications and contributed to the company’s sales efforts in a competitive market.
Experience at PTC
Craig Lang was employed at PTC as a Regional Manager from 2017 to 2020. In this role, he specialized in Internet of Things (IoT), Artificial Intelligence (AI), and Augmented Reality solutions. He focused on driving sales and managing client relationships in these emerging technology sectors for three years.
Education and Expertise
Craig Lang holds an MBA from Fairleigh Dickinson University, where he studied Management. He also earned a Bachelor's degree in Marketing and Applied Psychology from Bryant University. His educational background supports his expertise in areas such as Smart Connected Manufacturing, Life Sciences, and Digital Transformation.
Sales Performance and Skills
Craig Lang is recognized for consistently being a top performer in competitive sales environments. He possesses advanced skills in public speaking and C-Level relationship management. His focus on contract negotiations and building win/win relationships has contributed to his proven track record of delivering multi-million dollar business impacts.